Senior Engagement Strategist (Health)

Senior Engagement Strategist Health

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Senior Engagement Strategist Health

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Senior Engagement Strategist Health

Brand VML Health

Department Strategy

Expertise Health

Location New York NY

United States

Requisition ID 12648

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first award-winning work for blue-chip client partners, including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendys. The agency is recognized by the Forrester Wave Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services, and most recently Marketing Measurement & Optimization. In addition, VMLs specialist health network, VML Health, is one of the worlds largest and most awarded health agencies. VMLs global network is powered by 26,000 talented people across 55 markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency, listed on the NYSE WPP. For more information, please visit www.vml.com and follow along on Instagram, LinkedIn, and X.

About VML Health

VML HEALTH is a global healthcare agency that partners with healthcare clients across a broad definition of health, from high science to wellness and everything in between. It operates fluidly within the VML agency as a core group of health specialists, a vertical that has the benefit of autonomy in management but with support of non-health expertise.

At the heart of health is the story of life - all the highs and lows, ambitions, and possibilities. But facing a health challenge can suddenly pull people away from these stories, knocking them off course.

Our purpose is to bridge this gap, bringing people closer to life and all its meaning. We gain a deeper understanding of healthcare professionals and patients needs, behaviors, and lived experiences through what we call radical empathy.

VML Health creates connected brands that get to the heart, bringing people closer to the lives they want to live. Get to the heart. Connect for life.

What We Are Looking For

A driven and insightful Senior Engagement Strategist to join our team. The ideal candidate will have a solid foundation in research and strategic planning, a passion for healthcare marketing, and a proven ability to develop and execute effective engagement strategies. We seek a collaborative individual with excellent communication and storytelling skills and a human-centered approach to problem-solving.

What Youll Do

• Develop a strong understanding of various analytical frameworks and methodologies.
• Analyze and translate data into concise and compelling stories.
• Effectively craft client presentations and develop engaging storytelling skills.
• Lead the development of channel-specific strategies, e.g., social, CRM, website, paid media, apps, rep-delivered, and more.
• Solve issues and prepare client work products by enlisting the support of other cross-functional team members.
• Proactively identify areas for further development, seek new challenges, and solicit feedback.
• Independently deliver distinct components of key deliverables.
• Continuously seek to improve client work and actively ask provocative questions that lead to new lines of thinking.
• Demonstrate strong knowledge of data tools, third-party data sources, search tools, and other resources to gather key data and insights.
• Effectively leverage segmentation studies to help identify relevant data and information in developing customer, segment, channel, and engagement profiles.
• Support the team in developing stimuli and exercises for workshops, craft messaging, and develop content strategies and layouts with guidance from Associate Directors and Directors.
• Provide support for pitch strategy by synthesizing research insights.

Who You Are

A critical and analytical thinker, innovator, and visionary who inspires creativity. A collaborative team player with a strong work ethic. An excellent communicator and storyteller. A proactive problem-solver with a passion for healthcare marketing.

What Youll Need

• 2-4 years of experience in market research and strategic planning with a focus on the healthcare industry.
• Demonstrated experience in developing and executing engagement strategies across multiple channels, e.g., social media, CRM, website, paid media.
• Strong analytical skills with the ability to gather, analyze, and interpret data from various sources, including primary research, syndicated data, and client insights.
• Proven ability to translate complex data into clear, concise, and compelling narratives for client presentations and internal communications.
• Experience with customer journey mapping and identifying key pain points and opportunities for improvement.
• Proficiency in using data analysis tools and software, e.g., Excel, SPSS, Tableau.
• Excellent communication and presentation skills with the ability to effectively communicate complex ideas to both technical and non-technical audiences.
• A strong understanding of the healthcare industry, including HCP and DTC marketing.
• A collaborative and team-oriented approach to work with the ability to work effectively with cross-functional teams.
• A proactive and self-motivated work style with the ability to manage multiple projects simultaneously and meet deadlines.

What We Offer

• Passionate, driven people
• We champion a culture of people who do extraordinary work.
• Consciously cultivated culture
• We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace, as we simultaneously strive to empower creative bravery.
• Competitive benefits
• What we offer full-time hires ranges from the full spectrum of group health coverage options, medical, dental, vision, to a generous 401k match, 100% dollar-for-dollar match up to 5 of salary contribution, and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities
• We aim to nurture a culture of real-time feedback, a growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

Salary Range: $60,000 - $140,000 USD

We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why weve adopted a hybrid approach with teams in the office, an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP VML is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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