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The Senior Director of Major Gifts & Legacy Giving is a senior fundraising executive responsible for leading Bronson Health Foundation’s major gifts, planned giving, legacy giving, and grateful patient philanthropy programs. This role provides strategic leadership, operational oversight, and frontline fundraising expertise designed to significantly expand philanthropic revenue, strengthen donor relationships, and build sustainable long-term fundraising pipelines across the health system. Reporting directly to the Vice President & Chief Development Officer, the Senior Director serves as a key member of the Foundation’s senior leadership team and plays a central role in advancing campaign readiness and organizational fundraising capacity. This position is responsible for developing and executing integrated strategies that align major gifts, legacy giving, and grateful patient engagement to support the Foundation’s growth objectives and long-term mission impact. A critical expectation of this role is to substantially increase major gift production and pipeline development, growing annual major gift activity from approximately 50 gifts annually to 150 gifts annually within two years while increasing overall philanthropic revenue and strengthening readiness for the silent phase of a future comprehensive campaign. The Senior Director balances strategic leadership and team development with active management of a personal portfolio of high-capacity donors and prospects, serving as a model for relationship-based fundraising excellence and disciplined donor engagement practices.
Strategic Impact
• Triple the annual number of major gifts within two years while increasing overall philanthropic revenue.
• Build and strengthen long-term donor and legacy giving pipelines that support future campaign priorities and institutional sustainability.
• Expand planned giving and grateful patient fundraising capabilities to create integrated and scalable philanthropy programs.
• Strengthen donor engagement strategies that deepen relationships with individuals, families, physicians, grateful patients, and community stakeholders.
• Advance organizational readiness for the silent and public phases of a comprehensive fundraising campaign.
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Key Responsibilities
Major Gifts, Planned Giving & Grateful Patient Strategy
• Lead the strategic direction and execution of major gifts, planned giving (legacy giving), and grateful patient fundraising initiatives.
• Partner closely with the Vice President & Chief Development Officer to align fundraising priorities with organizational strategy, campaign objectives, and institutional growth initiatives.
• Develop integrated donor engagement strategies that move prospects through cultivation toward major, blended, and legacy gift commitments.
• Identify opportunities to strengthen philanthropic engagement across clinical programs, service lines, and strategic initiatives.
Team Leadership & Talent Development
• Lead, coach, mentor, and develop a team of major gift officers and planned giving professionals.
• Establish clear performance expectations, portfolio management standards, accountability measures, and fundraising metrics.
• Foster a culture of disciplined relationship management, collaboration, donor-centered engagement, and measurable results.
• Support professional development and fundraising excellence across the team.
Personal Donor Portfolio Management
• Maintain and actively manage a portfolio of major gift prospects and donors.
• Lead cultivation, solicitation, negotiation, and stewardship strategies for significant philanthropic commitments.
• Secure six- and seven-figure gifts in collaboration with executives, physicians, clinical leaders, and board members.
• Develop personalized engagement strategies that strengthen long-term donor relationships and philanthropic investment.
Planned Giving & Legacy Program Leadership
• Expand and strengthen a comprehensive planned giving and legacy philanthropy program aligned with long-term institutional goals.
• Integrate legacy giving conversations and deferred gift opportunities into major donor strategies.
• Collaborate with professional advisors and internal stakeholders to advance blended and deferred gift opportunities.
• Promote long-term donor stewardship and legacy society engagement strategies.
Grateful Patient Program Development
• Lead the development and growth of a systemwide grateful patient fundraising program in partnership with clinical leadership, physicians, and compliance stakeholders.
• Establish processes for donor identification, referrals, engagement, stewardship, and physician partnership.
• Ensure grateful patient fundraising practices reflect best practices, regulatory requirements, and exceptional donor sensitivity.
Executive, Physician & Board Collaboration
• Partner with executives, physicians, board members, and senior leaders to support donor strategy development and philanthropic engagement.
• Prepare leadership for donor meetings, cultivation activities, and solicitation opportunities through strategic briefings and coordinated engagement plans.
• Serve as a trusted advisor on complex donor relationships, philanthropic strategy, and fundraising opportunities.
Data, Reporting & Campaign Readiness
• Utilize fundraising data, analytics, and pipeline metrics to drive forecasting, donor movement, and strategic decision-making.
• Ensure accurate CRM documentation, reporting, and compliance practices.
• Monitor and report progress related to revenue performance, pipeline development, donor engagement, and campaign readiness.
• Support long-term campaign planning and infrastructure development.
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Required Qualifications
• Bachelor’s degree required; advanced degree preferred.
• Minimum of 15 years of progressive fundraising, advancement, or philanthropic leadership experience with significant expertise in major gifts fundraising.
• Proven success managing high-capacity donor portfolios and securing transformational philanthropic commitments.
• Demonstrated experience leading, developing, and mentoring frontline fundraising teams.
• Strong understanding of planned giving principles, legacy engagement strategies, and donor-centered fundraising practices.
• Exceptional leadership, strategic thinking, communication, and relationship-building skills.
• Ability to collaborate effectively with executives, physicians, board members, and cross-functional stakeholders in a complex organizational environment.
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Preferred Experience
• Healthcare philanthropy or large, mission-driven institutional fundraising environment.
• Experience supporting comprehensive campaign planning and silent phase campaign readiness.
• Experience integrating grateful patient fundraising with major gifts and planned giving strategies.
• Familiarity with fundraising analytics, pipeline management, and donor engagement systems.
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Ideal Candidate Profile
• Strategic and highly relational fundraising leader with a proven ability to grow philanthropic revenue and donor engagement.
• Experienced builder of high-performing teams and scalable fundraising systems.
• Confident frontline fundraiser comfortable managing complex donor relationships and transformational gift opportunities.
• Collaborative leader who works effectively with executives, physicians, volunteers, and community stakeholders.
• Disciplined, accountable, and focused on measurable philanthropic outcomes and long-term organizational impact.
• Motivated by advancing healthcare, innovation, and community well-being through philanthropy.
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Working Conditions
• Evening and weekend responsibilities associated with Foundation events, donor engagement activities, and campaign functions.
• Travel between Bronson facilities and community locations as needed.
Agency Use Policy and Agency Submittal Disclaimer
Bronson Healthcare Group and its affiliates (“Bronson”) strictly prohibit the acceptance of unsolicited resumes from individual recruiters or third-party recruiting agencies ("Recruiters") in response to job postings or word of mouth. Unsolicited resumes sent to any employee of Bronson by Recruiters, without both a valid written agreement with Bronson and a direct written request from the Bronson Talent Acquisition Department for a specific job position, will be considered the property of Bronson. Furthermore, no fees will be owed or paid to Recruiters who submit resumes for unsolicited candidates, even if those candidates are hired. This policy applies regardless of whether the Recruiter has a pre-existing agreement with Bronson. Only candidates submitted through a specific written agreement with the Bronson Talent Acquisition Department for a named position are eligible for fee consideration.
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