Senior Director of Digital Strategy & Ecommerce Automotive

Passport Auto

Washington, DC

JOB DETAILS
SALARY
$100,000–$100,000 Per Year
JOB TYPE
Full-time
SKILLS
E-Commerce, Content Management, Digital Asset Management, Marketing, Advertising Agencies, Automotive Management, Leadership, Marketing Strategy, Revenue Growth, Team Lead/Manager, eCommerce,
QUALIFICATIONS
  • 8–10+ years automotive marketing experience (required)
  • Proven experience working in or with automotive dealership groups
  • Strong leadership presence with the ability to manage people and influence outcomes
  • Deep understanding of digital marketing, lead generation, and vendor management
  • Highly organized with strong communication and execution skills
     

What We Offer:

  • Competitive salary, 100K +++,  + performance bonus potential.
  • Health, dental, and vision benefits
  • Paid time off and holidaysOpportunity to lead marketing for a top-performing dealership
  • group
  • High-impact, visible role working directly with executive leadership
     

Work Structure: Full-Time (in-office presence expected for collaboration and leadership) 

Why This Role Matters: This is a hands-on leadership role — not just strategy. We are looking for someone who will own the outcome, bring structure to our marketing efforts, and push both internal teams and external partners to perform at a higher level.

RESPONSIBILITIES
  • Lead, manage, and challenge a team of 3+ marketing professionals
  • Partner closely with our external ad agency to execute and optimize all campaigns
  • Maintain frequent communication with dealership senior managers across all locations
  • Develop and deliver a rolling 30-day marketing calendar for all group initiatives
  • Ensure all campaigns drive traffic, leads, and ROI (sales & service)
  • Oversee brand consistency, promotions, and group-wide campaigns
  • Track performance metrics and report results to executive leadership
BENEFITS
Paid Time-Off, Medical, Dental, Vision
ADDITIONAL COMPENSATION
bonus
LOCATION
Washington, DC
POSTED
11 days ago

Marketing Manager – Automotive (Passport Auto Group)
Location: Washington DC Metro
Employment Type: Full-Time

About the Role:

Passport Auto Group is seeking an experienced Marketing Manager to lead and elevate our group-wide marketing strategy. This is a senior-level role for a seasoned automotive professional who can drive results, lead a team, and hold partners accountable.
You will oversee a small internal marketing team, coordinate closely with our advertising agency, and work directly with dealership leadership across the group to ensure marketing initiatives translate to measurable sales and service growth.

About the Company

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Passport Auto