Senior Director of Digital Marketing

Senior Director of Digital Marketing - ABA Centers of America (Corporate HQ)

Downtown Fort Lauderdale, FL HQ – In-Office

This position is on-site in our Fort Lauderdale corporate office Monday-Friday. 

Who We Are

We are the nation’s fastest-growing provider of autism care, delivering high-quality Applied Behavior Analysis (ABA) therapy across a rapidly expanding footprint. Since our founding in 2020, we’ve scaled from a single clinic to nearly 70 operating areas in more than a dozen states, supported by a high-performance corporate infrastructure and data-driven decision-making.

Recognized as the #5 fastest-growing private company in America by Inc. magazine, ABA Centers of America is a self-funded, founder-led organization—a rarity in today’s healthcare landscape. We’ve achieved this growth without private equity, relying instead on operational discipline, smart capital allocation, and a relentless focus on outcomes.

Our corporate team plays a mission-critical role in this success—developing scalable systems, managing risk, and driving the analytics that power our growth. If you’re a strategic thinker who thrives in a fast-paced, purpose-driven environment, we offer a unique opportunity to help shape the future of autism care—while building on a legacy of operational excellence.

Our Origin Story

ABA Centers of America was founded by a father whose personal journey navigating autism care for his daughter revealed deep gaps in access, consistency, and quality across the system. Determined to disrupt the status quo in the autism care field and eliminate the unacceptably long wait lists for treatment, he built a company rooted in compassion, clinical excellence, and a relentless commitment to care that makes a difference.

Recognition & Awards

Our commitment to operational excellence, ethical leadership, and transformative care has earned our company and leadership national recognition from trusted sources, including:

• Inc. 5000 –  5th Fastest-Growing Private Company in America
• Financial Times – #1 on "The Americas' Fastest Growing Companies" 
• EY Entrepreneur Of The Year® U.S. Overall
• South Florida Business Journal’s Top 100 Companies
• Florida Trend Magazine's 500 Most Influential Business Leaders
• Inc. Best in Business, Health Services 

About the Role

As the Senior Director of Digital Marketing, you will serve as the organization’s top digital marketing leader, reporting directly to the Chief Marketing Officer (CMO). In this highly visible leadership role, you will define and execute the enterprise digital growth strategy across all channels, driving measurable demand generation, brand visibility, and patient acquisition outcomes across ABA Centers’ national footprint.

You will lead a high-performing, multi-discipline digital team and act as the strategic owner of performance marketing, digital experience, marketing technology, and AI-enabled growth disciplines including emerging search and discovery ecosystems.

The principal functions of the position identified shall not be considered as a complete description of all the work requirements and expectations that may be inherent in the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

What You’ll Do

Digital Strategy & Growth Leadership

• Define and lead the enterprise-wide digital marketing strategy aligned to patient acquisition, brand growth, and revenue objectives
• Own the end-to-end digital funnel strategy, optimizing across awareness, acquisition, conversion, and retention
• Translate business priorities into scalable, data-driven digital campaigns that deliver measurable performance outcomes

AI, GEO & Next-Generation Search Leadership

• Lead strategy for Generative Engine Optimization (GEO) to ensure strong brand visibility across AI-driven answer engines, generative search platforms, and large language model ecosystems
• Drive AI Search (AEO) initiatives to strengthen discoverability across evolving search behaviors and conversational interfaces
• Establish frameworks to optimize content, structured data, and digital assets for both traditional search engines and generative AI discovery systems
• Evaluate and implement AI-powered marketing technologies that enhance targeting, personalization, content generation, and performance optimization
• Stay ahead of emerging trends in generative AI, multimodal search, and AI-mediated consumer journeys

Performance Marketing & Channel Ownership

• Oversee all digital performance channels including SEO, SEM, PPC, paid social, email automation, and CRM-driven lifecycle marketing
• Drive continuous optimization to improve lead quality, conversion rates, and cost efficiency
• Ensure consistent execution across enterprise, multi-location, and clinic-level marketing initiatives

Analytics, Measurement & Optimization

• Own digital marketing measurement frameworks, attribution modeling, and ROI reporting across all channels
• Build and institutionalize a culture of experimentation, A/B testing, and rapid optimization
• Deliver actionable insights into the full digital patient journey, from first touch through conversion and retention

Budget & Resource Management

• Develop, manage, and optimize digital marketing budgets across enterprise, regional, and clinic-level allocations
• Allocate investment based on performance data, scalability, and strategic growth priorities

Leadership & Cross-Functional Collaboration

• Lead, mentor, and scale a high-performing digital marketing organization across multiple disciplines
• Partner closely with clinical operations, sales, analytics, and executive leadership to align marketing strategy with organizational goals
• Influence senior stakeholders through clear, data-driven insights and strategic recommendations

Requirements

Education & Experience

• Bachelor’s degree required, MBA preferred
• 7+ years of progressive leadership experience in digital marketing
• Proven success driving measurable growth in complex, multi-location or multi-brand environments

Technical & Functional Expertise

• Deep expertise in performance marketing including SEO, SEM, PPC, paid social, and lifecycle or email marketing
• Strong experience with marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, or similar
• Hands-on experience with AI-powered marketing tools, automation platforms, and analytics ecosystems
• Deep understanding of Generative Engine Optimization (GEO), including how content is surfaced, ranked, and synthesized by AI-driven search and answer engines
• Strong knowledge of AI Search (AEO), modern SEO, and evolving discovery ecosystems
• Advanced analytical skills with expertise in attribution modeling, performance tracking, and ROI optimization

Professional Attributes

• Highly responsive, execution-oriented leader who thrives in fast-paced environments
• Strong executive presence with the ability to influence senior stakeholders and cross-functional partners
• Highly organized with the ability to manage multiple priorities under pressure
• Proven ability to build, lead, and scale high-performing marketing teams
• Strong communication and relationship-building skills across diverse stakeholder groups

Additional Requirements

• Clean background and drug screening required
• Willingness to travel 10 to 15 percent as needed

Benefits

Outstanding Benefits

• 21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays).
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
• Medical, dental, vision, long-term disability, and life insurance.
• Generous 401(k) with up to 6% employer match.

About ABA Centers of America

ABA Centers of America is committed to maintaining a culture led by seasoned professionals who share a vision of becoming the nation’s leading provider of autism care. We acknowledge this form of healthcare demands unique, personal dedication. By identifying individuals possessing the right blend of compassion and expertise, we can provide our clinical team members with the support and opportunities they need to flourish.

Join our mission and help build the future with purpose!

ABA Centers is an Equal Opportunity Employer and is committed to building an inclusive workplace free from discrimination. We make employment decisions based on qualifications, merit, and business needs, and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic under applicable law.

ABA Centers participates in the U.S. Department of Homeland Security E-Verify program.

We are committed to providing reasonable accommodations for qualified individuals with disabilities throughout the hiring process and employment. If you require assistance or accommodation, please let us know.