Senior Director, Media Strategy

The Marketing teams goal is to drive consideration for Carnival Cruise Line and create demand among past cruisers and potential new customers. We do this by developing and executing innovative marketing programs and partnerships in order to breakthrough in the marketplace and drive consumer action. Within the marketing organization, the Media team focuses on developing enterprise-wide media programs across the US, creating memorable impressions, engagement programs and media experiences. Our mission is to shift perception of our brand, drive consideration, demand and sales by creating insights-led and data-driven holistic comms strategies and paid media plans. The primary accountability for this role is to lead the strategic media planning, buying, partnerships (branded content), negotiations, execution, reporting and optimization. This lead will ensure we are driving the efficacy of investment, balancing the need to meet ROAS goals with the imperative of implementing never-been-done-before innovations and programs. This person will also make sure they bring in all key partners and stakeholders across marketing, measurement, performance marketing, customer insights, and agency partners to help to define the standard for effective cross-functional collaboration. This position needs to remain on the cutting edge of understanding and implementing emerging media channels (connected tv, digital OOH, mobile, social) and new ways of communicating and engaging consumers.

Essential Functions:

• Coordinate/partner with internal and external stakeholders to author and present best practices, POVs, and strategic planning guidelines.
• Craft the next level of integrated media and marketing strategies and create a plan and vision that can lead to significant impact, innovation and industry acclaim for the brand and business.
• Lead communications planning and media buying strategy across all paid channels including television, radio, print, out-of-home, digital, social, and mobile media.
• Leverage insights, learnings, and modeling to help determine the right channel mix.
• Leverage data tactics across channels to further bolster the data-informed portions of our plans with personalized messaging served during the right mindset.
• Manage media agency partner teams to ensure that strategies and plans deliver against business objectives and create impact in the marketplace.
• Manage US media budgets, including all operational, fiscal and investment ROI and evaluation responsibilities.
• Collaborate with brand, experience, partner, social, crm, insights, data and analytics teams.
• Help create a pipeline of new ideas and methods of marketing including test and learn plans and analyze relative ROI possibilities.
• Deepen and nurture relationships with media publishers and technology companies to enable first-mover access, most competitive rates, and development of innovative programs that drive our brand and business forward.
• Define and reinforce media quality standards for brand safety, viewability, verification and fraud reduction.

Preffered Education:

Bachelor's Degree in Data and/or Computer Science

Knowledge, Skills & Abilities:

• Media and Communications executive with 8+ years of deep functional leadership experience in relevant media areas and integrated marketing communications.
• Experience in having demonstrated a propensity to challenge organizations to accelerate investment in both new and traditional pioneering media properties and programs.
• Deep understanding of programmatic buying and media technology platforms.
• Good understanding of performance digital marketing and full-funnel execution

Critical Professional related Technical Skills; Computer Skills:

• Proficiency in data visualization tools such as Tableau, in data analytics tools such as SAS, SQL and in program coding such as Python