Analysis Skills, Bakery, Brand Management, Brand Marketing (Branding), Brand Positioning, Brand Strategy, Business Model, Business Plan, Business Strategy, Cadence, Diversity, English Language, Finance, Financial Analysis, Leadership, Manufacturing, Market Analysis, Market Tracking, Marketing, Marketing Plan, Multitasking, Problem Solving Skills, Product Development, Product Packaging, Product/Service Launch, Profit & Loss, Project/Program Management, Research & Development (R&D), Revenue Growth, Revenue Management, Safety/Work Safety, Sales, Sales/Support Engineering (SE), Strategic Planning, Supply Chain, Team Lead/Manager, Team Player, Time Management, Value Analysis
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development, and allows our associates to be their authentic selves.
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Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $176,300 - $ 246,800
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary:
The Senior Director of Marketing will lead the marketing plan development and execution of BBU's Brand's business. The candidate will create the strategies for the Brand, position and market the brand, create an innovation pipeline for the brand, and manage key initiatives.
The candidate must socialize brand strategies throughout the commercial organization, including our Field and Customer Sales teams and our supporting organizations, including Revenue Growth Management, DSD Excellence, and Shopper Marketing. The candidate will work collaboratively with these groups to ensure the most impactful commercial business plans for the brand's business.
The candidate must work collaboratively with our Operational Groups, including Manufacturing and Supply Chain to ensure the execution of strategies and initiatives important to the Entenmann's business.
The candidate will collaborate with R&D, Technical Services, our plants and co-packing partners, to refine existing product offers and develop new products for launch in the market.
The candidate will own the P&L for the Brand's business and will create business plans in conjunction with our Finance teams. That plan will be reviewed, analyzed, and refined on an on-going basis, in conjunction with those Finance teams.
The candidate must provide project management, strategic planning, and implementation support for key initiatives. This includes ensuring the timely and accurate completion of multiple projects/strategic initiatives occurring simultaneously. Strengths in product conceptualization, creative problem solving and personnel talents and technology to implement solutions.
Key Job Responsibilities:
- Develop and execute brand planning and marketing mix elements for the Brand.
- Proactively scan the marketplace and industry for areas of competitive improvement such as: packaging innovation, health trends and excellence in operational execution.
- Gather, analyze, and synthesize market insights and data to develop and refine a strategic vision for the brand.
- Assess global new products and assess value / potential for U.S. expansion, including products made throughout the Grupo Bimbo organization.
- Own, create, and advance an innovation pipeline, encompassing products, packaging, and positioning. Lead commercialization efforts. Track in-market programs of recent new item launches. Manage and maintain end-of-life cadence for items within the portfolio.
- Lead work streams and collaborates with Business Units and Group functions. Deliverables include business models, financial analysis, internal synthesis & communication documents, etc.
- Lead brand management team through critical thinking, strategic decision making, and personal growth development.
Key Behavioral Competencies:
- Enterprise Strategy Leadership: Defines and drives long-term portfolio a