Senior Director - Global Social Media

Lululemon Athletica Inc

CA

JOB DETAILS
SALARY
$194,300–$255,000 Per Year
SKILLS
Apparel Industry, Artificial Intelligence (AI), Best Practices, Brand Management, Brand Marketing (Branding), Budget Management, Career Development, Communication Skills, Compensation and Benefits, Content Delivery/Distribution, Content Development, Cross-Functional, Detail Oriented, Ecosystems, Entrepreneurship, Equal Employment Opportunity (EEO), Facebook, Fitness, Global Branding, Health Plan, Incentive Programs, Interpersonal Skills, Leadership, Marketing Communications, Matrix Management, Media Buying and Planning, Mentoring, Microsoft Product Family, Network Programming, Organizational Skills, People Management, Policy Implementation, Presentation/Verbal Skills, Process Improvement, Psychiatry and Mental Health, Public/Media/Press/Analyst Relations, Risk Management, Social Media, Social Media Marketing, Storytelling, Sustainability, Team Lead/Manager, Technical Analysis, Technical/Engineering Design, Writing Skills
LOCATION
CA
POSTED
17 days ago

Senior Director - Global Social Media - - 60879

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Senior Director - Global Social Media

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Location: United States of America

State/Province/City: California

City: Los Angeles

Business Unit: Store Support Centre (SSC)

Time Type: Full-time

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Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The Global Social team is responsible for bringing our brand to life for our Guests across the social ecosystem. We're a team of storytellers - creatives, curators, and strategists - passionate about inspiring people to move, feel, and live fully.

core responsibilities

The Sr. Director, Global Social Media is a leadership role based in Los Angeles.

This role is responsible for the vision, strategy, and enablement of our social strategy across the social ecosystem. This role sits at the intersection of sport, style, and culture - translating the energy of performance and the spirit of mindfulness into stories that move people. You'll lead the team to deliver meaningful Athlete, Community, and Product stories that inspire our Guests around the world and move people to take action.

Some key responsibilities include:

  • Develop enterprise vision for and lead global and regional social teams to maintain unified social media strategy across owned, earned, and paid; ensuring that social ecosystem, including content delivers against brand health objectives and native social best practices
  • Lead development of evergreen social content strategy and annual & quarterly editorial planning in partnership with global/regional brand marketing, social, PR, and community teams.
  • Responsible for leading creation of and enrollment of social creative direction and guidelines, concept development, and content production for all owned content
  • Partner with external vendors to develop lululemon-specific platform best practices and playbooks to elevate storytelling and enable more agile and daily engagement with Consumers
  • Partner with senior leadership stakeholders to manage and minimize brand risk and crises as they occur on social platforms

qualifications

  • Undergraduate degree in business, marketing, or communications preferred
  • Minimum10+ years of experience in social media, editorial planning, and digital strategy
  • People management experience
  • Has experience leading creative teams
  • Has in-house brand experience at a premium brand
  • Demonstrated ability to drive change and efficiency through development and implementation of processes and workflows
  • Exceptional organization and stakeholder management skills
  • Strong financial acumen and experience managing a complex budget
  • Knowledge of various social platforms, social tools, and workflows
  • Experienceoperatingin a cross-functionally in a global, matrixed organization
  • Excellent written and verbal communication skills
  • Organized, detail oriented, and able to manage competing priorities
  • Experience working in Airtable would be beneficial
  • Strong interpersonal and relationship building skills

must haves

  • Acknowledge the presence of choice in every moment and take personal responsibility for your life.
  • Possess an entrepreneurial spirit and continuously innovate to achieve great results.
  • Communicate with honesty and kindness and create the space for others to do the same.
  • Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Foster connection by putting people first and building trusting relationships.
  • Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.

additional notes

Please note: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of employment visa at this time for this role.

compensation and benefits package

lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $194,300-$255,000 USD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

  • Extended health and dental benefits, and mental health plans
  • Paid time off
  • Savings and retirement plan matching
  • Generous employee discount
  • Fitness & yoga classes
  • Parenthood top-up
  • Extensive catalog of development course offerings
  • People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

#LI-Onsite #LI-JV1

Apply Now

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us ataccommodations@lululemon.com . In your email, please include the position title, the location of the position and the nature of your request.

The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI-assisted software, is strictly prohibited during the interview process. This includes, AI-generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions.

At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual's own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.

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Lululemon Athletica Inc