Division Overview:
About Acrotech:
Acrotech Biopharma Inc. was formed as a global platform to commercialize innovative proprietary medications. The company aims to launch scientifically advanced products to address unmet needs and deliver value to patients as well as all healthcare stakeholders. Acrotech aspires to be a patient focused, research-based organization that strives to launch treatments which are accessible to patients that need them.
Acrotech is expanding! Our company focuses on three key areas: oncology, dermatology, and biosimilars. We are currently building out a new Dermatology Business Unit to launch ADQUEY a novel treatment for mild to moderate Atopic Dermatitis. We are seeking a Senior Director, Dermatology Marketing, to lead our launch.
This is a great time to join Acrotech. We are seeking talented leaders to grow our organization. Here you won’t be just a number, but a key contributor who will make significant impact on our organization and the patients we support.
Job Overview :
The Senior Director, Dermatology Marketing will be the Brand Lead for ADQUEY and serve as the primary point to launch the brand. You will lead the brand strategy and execution for our new dermatology asset from pre-launch planning through commercialization. You will be responsible for achieving and exceeding revenue goals for ADQUEY and report to the Associate Vice President, Marketing.
This role will help build and lead a team of marketers to develop and execute the strategic direction and provide resources to support personal and non-personal promotion. As a small company, the role will require you to roll up your sleeves and be both a coach and player. Additionally, you will help support Acrotech’s objective in business development, playing a key role in the evaluation of potential products to bring into the dermatology portfolio.
Responsibilities:
- Act as the launch lead for ADQUEY partnering cross functionally with the entire organization to ensure all aspects of the launch are being coordinated both strategically and operationally and any unexpected events are being addressed and communicated to the broader team.
- Hire, lead, manage, and develop a strong team of marketing personnel to achieve and exceed company goals.
- Lead the launch and future brand plans by developing strategies and tactics, including the allocation of resources to meet or exceed Acrotech US strategic, market share, sales, and profitability objectives as well as identifying opportunities to activate and engage customers. Effective planning includes leading alignment of cross functional stakeholders.
- Identify and implement new approaches to marketing. Identify, build, and launch new and innovative approaches to customer engagement, working with internal and external parties.
- Develop strong business relationships with Key Opinion Leaders that can shape and influence in-line product development and business opportunities.
- Mentor other developing Acrotech team members as required.
- Provide commercial input to Acrotech’s future pipeline, including helping to evaluate products and presenting Acrotech’s business capabilities to potential partners.
- Represent Acrotech Commercial in key meetings with alliance partners including potentially being a part of any joint steering committees required by partnership agreements.
- Participate in any special projects assigned by the Head of Marketing.The ideal candidate will have several years of experience in pharmaceutical marketing, preferably with experience in marketing novel treatments for atopic dermatitis. You will have a deep understanding of how to successfully engage with payers, providers, and patients. You must have a track record of growing brands and portfolios and leading/building high performance teams. Key competencies for success in the position include:
- Results Orientation- The successful candidate will be able to develop solutions to achieve or exceed marketing objectives for ADQUEY. The successful candidate will be a growth-oriented leader who is energized by new challenges and the opportunity to optimize business performance, grow share, and significantly increase the number of patients impacted. You must be able to foster a performance culture, using metrics and processes. You have experience improving business practices and bringing new ideas to the table which can help Acrotech build new marketing capabilities. You must have exceptional project management skills.
- Strategic Thinking- The position will be able to assess a range of variables including market trends and opportunities, prescription data, competition, etc., to position Acrotech products in an increasingly competitive and dynamic marketplace. You must be knowledgeable about current omni-channel marketing tactics in dermatology (or similar marketplace) and be able uncover non-traditional approaches to customer engagement and service, bringing a strong customer orientation across payers, providers, and patients.
- Collaboration and Influencing- The successful candidate will have the collaboration and influencing skills needed to work closely with his/her peers and their teams (e.g. Medical Affairs, Regulatory, Sales, etc.) to ensure implementation of Acrotech’s strategy. Demonstrated ability to influence up and down the organization on both strategic and tactical matters is required.
- Enterprise Mindset- The Senior Director, Dermatology Marketing will be able to shift to the needs and priorities of the organization. You are not just focused on your goals and team but see how your responsibilities fit into the bigger picture. You can make trade-off decisions for Marketing and understand the impact of those decisions. You are self-aware and understand that as a leader you must model ideal behaviors to others.
- Team Leadership – The Senior Director, Dermatology Marketing will be an inspirational executive, with a proven ability to attract, motivate, and develop professionals, and fuse them into a well-functioning team.
Qualifications - Skills & Requirements:
- In additional to HCP marketing expertise, candidate must have current experience with patient, digital, omni-channel, and influencer marketing.
- Demonstrated success leading previous brand launches is a requirement with the experience aligning key stakeholders and holding them accountable through the entire launch process.
- Must have experience leading the development of the annual brand strategy including developing the strategic and tactical plan, allocation of budget, and executing the plan on time and on budget.
- Experience working in cross functional matrix environments with exceptional influencing skills up and down the organization to align the entire launch team.
- Experience leading agency partners.
- Experience implementing marketing plans, measuring and monitoring progress towards and exceeding marketing objectives.
- Exceptional communication skills (oral and written) are a must
- Understand, maintain and comply with all Acrotech Compliance Policies and Procedures as we adhere to FDA, OIG and Pharma Guidelines
- The role will be based at Acrotech Headquarters in East Windsor, NJ
- Ability to travel up to 50%
Education & Experience:
- BA/BS degree in business, science, or other related discipline.
- 10 years pharmaceutical experience
- 3 years at a Director of Marketing level with at least 8 years US marketing experience working directly in a pharmaceutical company (excluding agency/consulting work)
- Must have 4 years of previous experience directly managing a team with demonstrated success in developing a team.
- Dermatology experience is highly preferred. Experience with a novel atopic dermatitis brand desired. Will consider others with exceptional experience leading launches in similar markets to dermatology.
- Medical and Rx Benefits choice of four medical plans through Horizon. Rx automatically provided with medical benefits
- Dental Benefits with three dental plan options through CIGNA
- Vision Plan with two plan options through VSP
- Life Insurance, Basic Life and AD&D and Supplemental Life Insurance
- Disability Insurance, Voluntary Short-Term Disability and State Disability • Long-Term Disability (LTD), State (short term) disability – where applicable
- FSA (Flexible Spending Accounts) – Both Health Care & Dependent Care Available
- HSA (Health Savings Account)
- 401(k) Plan - Through Fidelity / Employer Match / fully vested after 3 years
- Employee Assistance Program (EAP) - 100% Confidential and 100% company paid
- Critical Illness and Accidental Insurance
- Legal and Identity Theft Insurance
- Paid Time Off - Paid vacation, PTO, Holiday
Physical Requirements:
OFFICE POSITION - While performing the duties of this job the employee is required to: •Stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach, stoop kneel to install computer equipment •Specific vision abilities required by this job include close vision requirements due to computer work •Light to moderate lifting is required •Moderate noise (i.e. business office with computers, phone, and printers, light traffic). •Ability to sit at a computer terminal for an extended period of time Sedentary work Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
Additional Physical Requirements:
Sitting 5-8 Hours, Standing 1-4 Hours, Lifting 1-4 Hours - 0-10 Pounds
Blood/Fluid Exposure Risk:
Category III: Tasks involve no exposure to blood, body fluids or tissues. Category I tasks are not a condition of employment.