Senior Director, Category Leadership – Long-Range Partnership & Digital Shopper Insights

Job Description Summary:

• Lead development of advanced digital shopper insights to strengthen strategic customer initiatives and accelerate enterprise learning.
• Partner cross-functionally with Category Leadership, Sales, Commercial Strategy, and Human Insights to embed omnichannel shopper understanding into customer strategies.
• Integrate insights on evolving digital fulfillment models and behavioral trends into actionable growth opportunities for Coca‑Cola and retail partners.
• Build and steward a centralized repository of customer and shopper insights that enhances strategic decision-making agility for the organization.
• Support priority customers in multi-year planning by connecting long-term marketplace trends, category evolution, and shopper behaviors to shared growth objectives.
• Develop executive-ready storytelling and frameworks that translate complex insight into clear strategic recommendations tailored for key customer partnerships.
• Lead strategic capability-building initiatives that standardize approaches for insight generation, ensuring methodologies are repeatable and aligned to business outcomes.
• Champion the use of modern research techniques, AI-enabled analytics, and emerging visualization tools to accelerate insight generation and prediction accuracy.
• Shape thought leadership in digital commerce and long-range planning, influencing multiple internal and external stakeholders without direct authority.
• Manage vendor partnerships and streamline delivery of research programs, ensuring alignment to best practices and organizational priorities across the Customer Shopper Insights Center of Excellence.

• Bachelor’s degree in Marketing, Business, Finance, Analytics, or related field required; MBA preferred.
• 7+ years of experience in customer insights, shopper insights, category leadership, digital commerce, commercial strategy, or consumer research within retail or CPG environments.
• Advanced analytical capability with expertise in translating diverse data sources into actionable insights for complex, multi-stakeholder environments.
• Deep understanding of digital shopper behavior, omnichannel retail models, and emerging commerce trends.
• Proven skill in executive communication and strategic storytelling that simplifies complex analytics for high-level decision-making.
• Experience developing future-focused business perspectives and thought leadership aligned to long-range planning goals.
• Strong technical proficiency with analytics tools, visualization platforms, and AI-enabled solutions (including MS Office, Power BI, Fabric).
• Familiarity with syndicated data providers such as Nielsen, Circana, Numerator, and 84.51.
• Demonstrated capability to lead cross-functional initiatives, influence outcomes, and build strategic partnerships at senior levels.
• Solid knowledge of research design, vendor management, and modern insight generation methodologies.
• Exceptional planning and prioritization skills to balance near-term deliverables with multi-year strategic objectives.

• Enable you to shape transformative customer strategies grounded in data-driven insights and advanced digital capabilities.
• Provide resources and collaborative platforms that strengthen your ability to lead long-range planning initiatives for high-priority customers.
• Offer opportunities to influence thought leadership in category evolution, helping position Coca‑Cola and our retail partners for future growth across digital and omnichannel ecosystems.
• Create an environment for strategic experimentation, intellectual curiosity, and capability building in advanced analytics and shopper research.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

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Pay Range:

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.