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Senior Director, Business Development

LifePoint Health

Youngstown, OH

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JOB DETAILS
SKILLS
Acute Care, Analysis Skills, Auto Insurance, Behavioral Health, Budget Management, Business Administration, Business Development, Business Plan, Business Processes, Community Development, Competitive Analysis/Strategy, Competitive Research, Data Analysis, Data Collection, Diversity, Driver's License, Establish Priorities, Healthcare, Healthcare Providers, Higher Education, Hospital, Insurance, Leadership, Market Tracking, Marketing, Marketing/Sales Collateral, Metrics, Outpatient Care, Patient Care, Process Development, Psychiatry and Mental Health, Quality Metrics, Reporting Skills, Seminars, Strategic Analysis, Tuition Fees
LOCATION
Youngstown, OH
POSTED
1 day ago
Job Description

Mercy Youngstown Behavioral Health is part of Lifepoint Health, a diversified healthcare delivery network with facilities coast to coast. We are driven by a profound commitment to prioritize your well-being so you can provide exceptional care to others. As apart of the leadership team, you're embracing a vital mission dedicated to making communities healthier ®. Join us on this meaningful journey where your skills, compassion and dedication will make a remarkable difference in the lives of those we serve.

More about our team

The Senior Director of Business Development implements and directs the business development process to assure that multiple locations census and revenue goals are met. The Sr. Director of BD plans, directs and coordinates the identification of and marketing to potential patient referral sources. Responsible for maintaining ongoing positive relationships with identified referral sources. Monitors community trends indicating the needs for new services/programs. Develops and analyzes metrics to assess effectiveness of strategies for the affected locations. Conducts ongoing competitor analysis. Hires, trains, and oversees activities of assigned BD representatives.

How you'll contribute

An Sr. Director of Business Development who excels in this role:
  • Develops the assigned facilities' comprehensive business development plan, in conjunction with CEO and senior hospital personnel.
  • Hires, trains and assesses the ongoing effectiveness of business development personnel; develops accountability processes to measure their business development activity.
  • Develops referral source target categories and strategies for prioritizing efforts to reach referral sources; utilize 360 and other methods to obtain feedback on referral source relationships.
  • Identifies appropriate metrics; creates reports which analyze and communicate effectiveness of efforts.
  • Takes an active role in identifying the geographic scope of the market and need for specific programming in the affected areas; monitors market competition.
  • Develops annual budget and process for measuring effectiveness of marketing expenditures.
  • Develops and implements community workshops and seminars, as appropriate.
  • Collaborates closely with Assessment Department on data collection, referral source tracking and follow up, call quality and assessment outcomes.
  • Ensures marketing materials and collaterals are effective in delivering message and meet quality standards.
Why join us

We believe that investing in our employees is the first step to providing excellent patient care. In addition to your base compensation, this position also offers:
  • Comprehensive Benefits: Multiple levels of medical, dental and vision coverage for full-time and part-time employees.
  • Financial Protection & PTO: Life, accident, critical illness, hospital indemnity insurance, short- and long-term disability, paid family leave and paid time off.
  • Financial & Career Growth: Higher education and certification tuition assistance, loan assistance and 401(k) retirement package and company match.
  • Employee Well-being: Mental, physical, and financial wellness programs (free gym memberships, virtual care appointments, mental health services and discount programs).
  • Professional Development: Ongoing learning and career advancement opportunities.
What we're looking for
  • Education: Bachelor's degree in marketing, business administration or related field
  • Experience: Previous experience in health care business development required. A knowledge of psychiatric and chemical dependency treatment principles preferred.
  • License: Valid driver's license and a favorable Motor Vehicle Report (MVR), along with proof of insurance when using own auto.
  • Additional Requirements: Must show proof of automobile insurance.


About Us

Lifepoint Health is a leader in community-based care and driven by a mission of Making Communities Healthier. Our diversified healthcare delivery network spans 29 states and includes 63 community hospital campuses, 32 rehabilitation and behavioral health hospitals, and more than 170 additional sites of care across the healthcare continuum, such as acute rehabilitation units, outpatient centers and post-acute care facilities. We believe that success is achieved through talented people. We want to create places where employees want to work, with opportunities to pursue meaningful and satisfying careers that truly make a difference in communities across the country.

About the Team

We employ and provide care to people from all walks of life. We are committed to promoting healing, providing hope, preserving dignity and producing value with an inclusive workforce in which diversity is leveraged, respected, and reflective of the patients, family members, customers and team members we serve.

About the Company

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LifePoint Health