Senior Director, Analytics

About January Digital 

January Digital is the Marketing Leadership Company. We solve business challenges through media excellence, strategic guidance, and actionable analytics. Our agency team handles full funnel media planning, execution, and optimization while our consulting team offers true strategic leadership for building successful marketing agencies. All our work is supported with a strong foundation of data and actionable insights which ensure our clients are as successful as possible.

As a company, our motto is to build a company that improves the lives of our clients, our people, and the world around us. We support this mission through a number of efforts including our WORKS program. Good Works is our philanthropy program that ensures we have an outsized impact on our surrounding communities through financial and volunteering efforts. Our Well Works program focuses on the mental, physical, and spiritual health of our employees through required minimum PTO, an annual wellness stipend, fully paid health care, fully paid counseling services, extended parental leave, and much more.

Between our work and our culture, January Digital has been recognized more than 125 times, including being named a Best Place to Work by INC four times, Dallas Business Journal three times, one of Ad Age's Best Places to Work in 2025 and 2026, a 2024 NRF Partner of the Year, a seven-time INC 5000 fastest growing company, and numerous awards for our tactical and strategic excellence with innovative partners like Carhartt and Steve Madden.

Our Team is AI-enabled

At January Digital, we combine deep expertise, creativity, and AI innovation to deliver meaningful results. Our team advances through continuous training that keeps us and our clients ahead. We seek candidates with proven AI skills in developing and refining AI inputs, effective use of key tools, and the ability to apply AI to real business challenges. Equally important are sharp critical thinking and a commitment to using AI responsibly to create lasting impact.

About the role

The Senior Director, Analytics is a hands-on media analytics leader with deep retail experience who understands how media drives revenue, margin, and growth inside a retail business. This role sits at the intersection of media measurement, retail economics, and executive decision-making.

We are looking for someone who has run analytics inside a retailer or retail-focused organization, speaks the language of the business, and knows how to apply rigorous measurement in fast-moving media environments.

Responsibilities 

Media & Retail Measurement Leadership

• • Lead advanced media measurement across paid search, paid social, retail media networks, CTV, and upper-funnel channels.
  • Personally design, execute, and interpret MMM, incrementality tests (geo, holdout, synthetic control), and causal analyses tied directly to retail media decisions.
  • Ensure measurement approaches reflect how media actually drives revenue, profit, customer acquisition, and growth in a retail context.

Retail Business & Client Acumen

• • Apply first-hand retail experience to frame analytics in terms of business impact, not just methodological rigor.
  • Translate ambiguous business questions into measurable media hypotheses aligned to merchandising, seasonality, promotions, and inventory dynamics.
  • Partner directly with CMOs, growth leaders, and finance stakeholders to support real budget and strategy decisions.

Media Signal Interpretation & Decision Support

• • Reconcile conflicting signals across MMM, incrementality testing, and platform-reported performance.
  • Clearly articulate which measurement signal should drive which type of decision, depending on the business question and time horizon.

Platform-Specific Media Expertise

• • Maintain deep knowledge of leading digital marketing platforms, including Google (Search & YouTube), Meta, Amazon / retail media networks, and CTV/video platforms.
  • Understand how platform data limitations, attribution logic, and measurement constraints impact analysis design and interpretation.

Continuous Industry & Platform Fluency

• • Stay actively plugged into changes across media platforms, privacy shifts, and measurement innovation.
  • Continuously evaluate how evolving platform dynamics should influence testing strategy, MMM design, and client recommendations.

Measurement Governance & Analytical Quality

• • Define and enforce standards for test design, model assumptions, validation, documentation, and analytical readouts.
  • Act as a final quality gate, ensuring weak, underpowered, or misleading analyses do not reach clients.
• Analyst Leadership & Development
• • Lead and develop analysts through meaningful review of work—including code, models, test designs, and outputs.
  • Raise the overall technical and analytical quality of the team through hands-on coaching and feedback.

Cross-Functional Collaboration

• • Work closely with media, strategy, data engineering, and client teams to ensure analytics are integrated, trusted, and actionable across the organization.
• Travel Requirements: Must be able and willing to travel between NY & Dallas offices and to client and other company meetings within the U.S., as needed. 

Qualifications

Required Experience

• • Significant experience leading media analytics in a retail or retail-focused environment.
  • Hands-on experience running MMM, incrementality tests, and causal analyses tied to media investment decisions.
  • Strong understanding of retail business dynamics and how analytics supports growth, efficiency, and profitability.
• Applied Statistical Fluency
• • Working knowledge of regression, time-series analysis, Bayesian concepts, power analysis, confidence intervals, and bias—used to pressure-test and defend media measurement, not as academic theory.
• Commercial & Strategic Judgment
• • Strong judgment around when directional insight is sufficient versus when higher precision is required.
    Ability to balance rigor, speed, and cost to drive meaningful business impact from analytics.
• Leadership & Communication
• • Proven ability to operate confidently with senior executives and defend analytical recommendations under scrutiny.
  • Demonstrated people management experience, including hiring, developing, and performance-managing analysts and managers; provides clear feedback, sets expectations, and builds high-performing analytics teams.
  • Strong storytelling skills with a focus on decisions, next steps, and impact, not insight-only decks.

Benefits & Perks 

• Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility
• Flexible PTO and Half-Day Fridays
• Philanthropic Efforts and Paid Time Off to Volunteer
• Fully covered medical, dental, and vision insurance
• Annual Wellness Stipend
• Currently a hybrid work environment with stunning NYC & Dallas offices
• Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother's room

January Digital is committed to providing our employees with flexible work options that allow them to balance their professional and personal responsibilities. As such, we offer a hybrid work policy that allows employees to divide their time between working in the office and working remotely. Under this policy, employees are required to work in either our Dallas or NYC office at least 5 days per month, however you are welcomed to come in as often as you'd like! These days will be determined by your manager and/or team.

The base salary range for this role in Dallas is $155,000 to $215,000, depending on experience. Our salary ranges are based on paying competitively for our size and industry and are one part of the total compensation package that also includes a bi-annual performance bonus, free health insurance, annual wellness stipend, company 401k contribution, & more.

January Digital is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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