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Senior Digital Media Planner - Political Cycle 2026

FleishmanHillard

Washington, DC

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JOB DETAILS
SALARY
$75,000–$95,000 Per Year
SKILLS
Advertising, Analysis Skills, Artificial Intelligence (AI), Automation, Best Practices, Bidding, Billing, Brand Marketing (Branding), Budgeting, Campaigns, Continuous Improvement, Contract Negotiation, Cross-Functional, Customer Support/Service, Customer/Client Research, Demographics, Detail Oriented, Digital Media, Forecasting, Industry/Trade Analysis, Interpersonal Skills, LinkedIn, Machine Learning, Media Buying and Planning, Media Campaigns, Media Placement, Multiplatform/Cross-Platform, Optimization Algorithm, Organizational Skills, Performance Analysis, Performance Metrics, Persuasion Skills, Policy Development, Process Improvement, Public/Media/Press/Analyst Relations, Reconciliation, Search Engine Marketing (SEM), Social Media Marketing, Staff Policies, Strategic Planning, Twitter, Website Conversion
LOCATION
Washington, DC
POSTED
30+ days ago
What matters to you? Do you want a job that lets you fight for those things?


Good jobs let you apply your skills. Great jobs feed your sense of purpose.


The thing that defines GMMB isn't what we do—it's our why. We want to make a difference in the world. And we're pretty good at doing good.


Come join the sharp, passionate people at GMMB who bring deep expertise on the issues we care about, from education, health, and climate, to democracy, economic mobility, and social justice. We work with candidates and organizations committed to what matters, because change doesn't just happen on election day. It happens every day.


+ GMMB has a hybrid work schedule with at least three days in office presence; additional in office days as needed.

+ This position is based in Washington, DC.

+ Salary range - $75,000 - $95,000

+ This is a full-time, salaried and benefits eligible position to run through mid November 2026.


GMMB seeks an experienced Senior Digital Media Planner to provide strategic counsel and develop comprehensive digital advertising strategies for our political clients. In this role, you'll synthesize industry research and trends to create compelling media recommendations, manage cross-platform digital campaigns across display, video, social, and mobile, and present strategic insights to clients and prospects.


You are…aSenior Digital Media Plannerwho knows how to:


+ Own the full lifecycle of digital media campaigns, from strategy and planning through execution, optimization, and performance analysis.

+ Serve as a strategic voice in media planning conversations, identifying optimization opportunities and continuously improving media processes.

+ Provide expert counsel to clients on digital media strategy, platform selection, audience targeting, budgeting, and measurement.

+ Translate research, audience insights, platform innovations, and cultural trends into clear, compelling media POVs and recommendations.

+ Develop and present persuasive media strategies for existing clients and new business pitches.

+ Manage day-to-day media buying operations, including creative trafficking, vendor coordination, billing, and reconciliation.

+ Monitor, optimize, and analyze campaign performance using platform data, third-party tools, and custom reporting frameworks.

+ Stay current on the evolving digital landscape, including changes in privacy, identity, measurement, and platform capabilities, and apply those learnings to improve campaign outcomes.

+ Build and maintain strong relationships with media partners, evaluate proposals, negotiate contracts, and understand the unique value of each platform.

+ Educate and collaborate with cross-functional teams (creative, account, production, analytics) on digital media strategies, trends, and best practices.

+ You’re curious, responsible, and practical about AI, and know how to apply it in real-world digital media work. This may include:

+ Using AI-powered tools to support media planning, audience insights, forecasting, optimization, and reporting.

+ Partnering with analytics and data teams to leverage machine learning models for targeting, performance prediction, and measurement.

+ Evaluating platform-level AI solutions (automated bidding, creative optimization, algorithmic targeting) with a critical, strategic eye.

+ Ensuring AI is used ethically, transparently, and in alignment with client values, privacy standards, and organizational guidelines.


You have…


+ A Bachelor’s degree.

+ 4-6 years of digital advertising experience, with at least 2 years of programmatic buying experience (any DSP).

+ Social Buying Experience on Meta, Twitter, TikTok, Reddit, LinkedIn, Snapchat.

+ Experience buying and managing cross-platform digital advertising programs, utilizing various assets including display, video and mobile.

+ Experience managing awareness (branding or message) and acquisition/performance programs.

+ Understanding of search engine marketing space and social media platforms.

+ Experience leveraging AI-powered tools and platform automation to inform digital media planning, optimization, performance analysis, and reporting.

+ Experience planning, executing, and managing paid influencer programs, including and performance measurement across social platforms.

+ Strong analytical skills with an ability to understand paid media concepts quickly.

+ Ability to work across teams and with a variety of stakeholders.

+ The ability to thrive in a high pressure, fast paced environment with shifting priorities.

+ Flexibility to work evenings and weekends - because we're a client services firm so sometimes that's when our clients need us.

+ Strong interpersonal skills and can work collaboratively across teams.

+ A meticulous eye for detail and exceptional organization skills.


It's a bonus (not required) if you have…


+ Experience working with an ad-serving platform (DCM preferred).


_GMMB is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: GMMB is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at GMMB are based on business needs, job requirements and individual qualifications, without regard to race, age, sex, national origin, ethnicity, mental or physical disability, religion, color, sexual orientation, gender identity and/or expression or military status or other categories defined by applicable local, state and federal statutes in the locations where we operate. GMMB encourages applicants of all ages. GMMB will not tolerate discrimination or harassment based on any of these characteristics._


_GMMB_ _values the importance of inclusion and impact. Our success depends on fostering a truly inclusive culture where everyone is welcomed, and where their talents and ideas are channeled into our work. While providing this information is strictly voluntary, we encourage all applicants to provide demographic information. This information, as stated in our EEO statement, will not be used to make employment related decisions. This information will only be shared with qualified and limited personnel who build policies and programs that help make GMMB an inclusive firm._


_If you have any questions about the information collected, how it is used and/or have suggestions please reach out to Talent and Culture info@gmmb.com (info@gmmb.com).%20(Updatewith)_

About the Company

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FleishmanHillard