Automation, Benchmarking, Budget Management, Campaigns, Channel Strategies, Diversity, Finance, Global Branding, Lead Generation, Logistics, Marketing, Marketing Campaign, Marketing Strategy, Mechanical Design, Online Marketing, Performance Analysis, Performance Metrics, Performance Tuning/Optimization, Return on Investment (ROI), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Search Engines, Software Design, Strategic Planning, Warehousing
Exotec designs and delivers advanced automation solutions that help global brands optimize warehouse performance while supporting warehouse teams across at every level. Our organization combines elegant mechanical design, resilient software and a deep understanding of logistics operations to solve our clients most complex challenges.
Working at Exotec means contributing to the systems used daily in warehouses. Youll collaborate with passionate colleagues who share knowledge, challenge ideas and work in a respectful environment that values the diversity of more than 1,000 ExoPeople around the world.
Here, your work moves from concept to production and into the hands of clients who rely on it each day. Youll join a company where collaboration, excellence, and meaningful impact guide whats built next.
Responsibilities
- Create, optimize, and execute Exotecs digital marketing strategy for a variety of paid and owned channels including Paid Search, Paid Social, Display, Email, Web, etc.
- Develop and implement effective Search Engine and Generative Engine optimization (SEO & GEO) strategies, including active oversight of our digital marketing agency.
- Own the day to day management, optimization and strategy of Exotecs website to drive deeper engagement and support lead generation.
- Create strategic briefs and partner with other Marketing team members to translate those briefs into compelling ad copy, visual assets and landing pages for use in all digital campaigns.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Conduct digital benchmarks on a regular basis with key competitors to determine opportunities to improve our digital approach.
- Manage day-to-day relationships with contracted agencies and internal team to successfully deploy marketing campaigns.
- Collaborate with finance staff to set and stay within budget.