Senior Digital Designer

Senior Digital Designer

The Senior Digital Designer at Carnival Cruise Line is a pivotal role within the world's most popular cruise brand, shaping how millions of guests experience our visual identity across digital platforms. This position goes beyond design—it's about creating immersive, future-ready experiences that blend creativity, technology, and innovation at scale.

As part of our in-house Creative Studio, this role will craft visually compelling, brand-aligned work for websites, social media, email campaigns, and emerging digital touchpoints. This role will concept ideas that resonate deeply with diverse audiences, leveraging design systems, interactivity, and motion to elevate engagement. Success in this role means balancing artistry with technical fluency: integrating AI-driven workflows, no-code platforms, and modern design tools to deliver designs that perform and inspire. This role will collaborate closely with copywriters, developers, and marketing leaders, building strong relationships with key stakeholders to ensure alignment and impact. This position thrives in a dynamic, fast-moving environment where curiosity and adaptability are essential. Time will be dedicated to exploring vetted new technologies, coding fundamentals, and automation tools, ensuring our creative output remains innovative and future-ready.

Essential Functions:

• Design for Digital-First Experiences: Create responsive, platform-specific designs for web, mobile, email, and social, ensuring seamless user experiences across devices. Integrate performance insights to refine design decisions and recommend optimizations that enhance effectiveness and support business objectives.
• Concept Development & Creative Innovation: Lead ideation for multi-channel campaigns, integrating motion, interactivity, and emerging design trends to elevate engagement. Use audience insights and creative performance data to inform concept direction and present strategic recommendations to cross-functional and functional leaders.
• Integrate Technology into Design: Leverage tools like Adobe Creative Suite, Figma, and AI-driven design platforms; apply coding fundamentals (HTML/CSS) and no-code tools (e.g., Webflow, Framer) to optimize creative output. Evaluate the impact of new technologies and workflows through testing and performance analysis, providing recommendations that improve efficiency, quality, and scalability.
• Collaboration & Stakeholder Alignment. Partner with copywriters, developers, and marketing leaders to deliver cohesive, high-impact creative solutions that meet business objectives. Translate performance insights and user behavior data into clear design rationale, advising stakeholders and influencing decision-making with data-backed recommendations.
• Trend Research & Continuous Learning: Stay ahead of design trends, UX best practices, and evolving technologies—including AI-assisted development and automation workflows. Proactively identify opportunities, champion innovation, and help elevate team capabilities through forward-thinking design solutions sharing insight-driven recommendations with the team and functional partners.

Knowledge, Skills & Abilities:

• This role is a key part of Carnival Cruise Line's in-house Creative Studio, shaping how the brand comes to life visually across digital platforms. The Senior Digital Designer creates design solutions for web, social, email, and emerging channels, ensuring consistency and innovation across every guest touchpoint. This role owns the analysis of digital performance trends, user behavior insights, and creative effectiveness metrics to inform design decisions and strategic recommendations. The Senior Digital Designer independently evaluates data to identify opportunities, optimize creative direction, and advise functional leaders on the impact of digital experiences across channels. While primarily shore-based, the work impacts both land and fleet experiences and thrives in a highly collaborative environment with marketing, brand, and technology teams. Success requires mastery of digital design principles, responsive layouts, and UX best practices, combined with fluency in AI-driven tools, no-code platforms, motion design, and corporate production workflows. A working knowledge of front-end development and modern frameworks ensures seamless collaboration with engineering teams and informed design decisions.
• Problem Solving: The Senior Digital Designer tackles creative challenges that require balancing brand standards, user experience, and technical feasibility. This includes adapting designs for multiple platforms, integrating interactivity and animation, and meeting tight timelines. Problem solving often involves collaborating with cross-functional teams, incorporating feedback quickly, and leveraging AI-assisted development, no-code tools, and automation to optimize output. Strong conceptual thinking and the ability to translate ideas into scalable, interactive experiences are essential, along with adaptability to evolving technologies and stakeholder expectations. Familiarity with design systems, component libraries, and front-end frameworks helps bridge design-to-code gaps and guide development feasibility. The role is responsible for synthesizing complex datasets—such as user engagement signals, accessibility metrics, site performance data, and customer behavior patterns—to solve multifaceted design and experience challenges. The position exercises high autonomy in diagnosing root causes, evaluating trade-offs, and proposing data-driven creative solutions with minimal oversight.
• Impact: This position sets the standard for digital design within Carnival's creative discipline. The insights and recommendation delivered by the Senior Digital Designer directly influences brand perception, guest engagement, and campaign performance across a global audience. By delivering innovative, insight-driven design, the role contributes to measurable improvements in engagement, conversion, and loyalty. Beyond execution, the Senior Digital Designer helps shape creative best practices, ensuring consistency and forward-thinking solutions that strengthen Carnival's leadership in the travel industry. The role regularly presents findings and strategic creative recommendations to functional leaders to guide decision-making. Impact also includes elevating team capabilities through expertise in AI image generation and editing, motion design, and design systems, while maintaining brand governance and production rigor. Knowledge of modern frameworks ensures designs are visually compelling, technically feasible, and optimized for performance. Through analytical rigor and cross-channel performance evaluation, this role contributes to measurable improvements in engagement, conversion, and campaign ROI.
• Leadership: While the role does not include direct reports, it requires strong leadership in concept development and cross-functional collaboration. This role provides thought leadership by translating analytical findings into strategic creative direction for marketing, brand, and product teams. The Senior Digital Designer leads creative thinking within project teams, guiding copywriters, developers, and marketing partners toward cohesive, high-impact solutions. This includes managing multiple priorities, influencing stakeholders, and championing new ideas and technologies that enhance creative workflows. It influences functional leaders by presenting clear data narratives, design rationale, and recommendations that shape digital priorities and experience enhancements. Leadership here is about thought partnership, creative ownership, and the ability to inspire confidence in strategic recommendations—while modeling adaptability, professionalism, and a future-forward mindset. The ability to communicate design intent to developers and advise on feasibility ensures smooth execution and alignment between creative and technical teams.

Qualifications:

• Bachelor's degree in Design, Digital Media, or related field.
• 5+ years of experience in digital design, with a portfolio showcasing responsive web, interactive, and multi-channel campaigns.
• Proficiency in Figma, Adobe Creative Suite, and AI-driven design tools (e.g., Firefly, Midjourney); working knowledge of HTML/CSS and no-code platforms (Webflow, Framer).
• Familiarity with automation workflows and emerging technologies that enhance creative output.
• Strong understanding of UX principles and accessibility standards.
• Demonstrated ability to lead concept development and execute high-impact digital design solutions across web, social, email, and interactive platforms.
• Proven success integrating AI-driven design tools, no-code platforms, and emerging technologies into creative workflows to enhance innovation and efficiency.
• Experience operating in fast-paced, highly collaborative environments, balancing multiple workstreams while meeting tight timelines and business objectives.
• Body of work that reflects versatility across formats and channels, such as responsive web, mobile, social, email, motion graphics, and integrated campaigns. Creative output consistently shows strong brand fluency, adaptability across categories or verticals, and a distinctive, engaging visual point of view.
• Strong understanding of UX principles, accessibility standards, and data-informed design development, using performance signals to refine creative and optimize impact.

Travel: No or very little travel likely

Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.

Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.

This position is classified as "in-office." As an in-office role, it requires employees to work from a designated Carnival office in South Florida Monday through Thursday each week. Employees may work from their homes on Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival's discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

• Health Benefits:
  • Cost-effective medical, dental and vision plans
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