Senior Consumer Marketing Manager

Novo Nordisk AS

Plainsboro, NJ

JOB DETAILS
SALARY
$120,300–$222,600 Per Year
SKILLS
Alliance/Partner Management, Biotech and Pharmaceutical, Brand Management, Brand Marketing (Branding), Brand Strategy, Budget Management, Campaigns, Channel Strategies, Chronic Disease, Compensation Management, Consumer Branding, Consumer Goods and Services, Consumer Marketing, Cross-Functional, Customer Experience, Customer Relationship Management (CRM), Customer Support/Service, Customer/Consumer Behavior, Develop and Maintain Customers, Disease, Employee Assistance Plan, Forecasting, Health Education, Healthcare, Leadership, Legal, Market Development, Marketing, Marketing Communications, Marketing Software, Metabolic Disorders, Needs Assessment, Obesity, Onboarding, Patient Care, Performance Analysis, Performance Metrics, Performance Tuning/Optimization, Product/Service Launch, Regulations, Regulatory Compliance, Sales, Sales Management, Social Media Marketing, Strategic Planning, Team Building, Team Lead/Manager, Time Management, Vendor/Supplier Evaluation
LOCATION
Plainsboro, NJ
POSTED
4 days ago

About the Department

Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our test and learn' mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Position

Ensures execution and integration of patient related initiatives across the organization to the 5-year patient centric strategy. Leverage the capabilities and expertise of patient marketing COE colleagues to ensure brand team needs and issues are met accordingly. Partner with brand teams and key stakeholders to develop insight driven patient strategies for NNI brands. Lead the development, execution and measurement of brand patient initiatives to ensure delivery of high impact results that will help achieve AB goals. Provide strategic direction and input on tactics across offline and online channels. Work in close partnership with brand teams to ensure alignment of strategy and flawless execution of brand tactics. Serve as the brand account managers or brand point leads within the COE for the brand teams.

Relationships

This position reports Director, Consumer Marketing; Interacts with colleagues within the team, Obesity Marketing (at large), Sales, Medical, Managed Markets, Regulatory, Trade, Legal, and other internal cross-functional teams. Also interacts with headquarters, external agencies, advocacy organizations, strategic alliance partners, digital health / lifestyle / support service partners, research vendors / insights partners, and patients.

Essential Functions

Market Development & Consumer Strategy

  • Develop consumer strategy to support obesity market development and future launch readiness
  • Translate insights into segmentation, positioning, messaging, and activation strategies
  • Identify unmet needs and friction points across the obesity consumer journey
  • Inform how the organization engages consumers in a highly dynamic and evolving market
  • Launch Planning & Execution
  • Support end-to-end launch planning for new obesity product
  • Lead development of launch campaigns, messaging, and activation plans
  • Partner with cross-functional teams to ensure launch readiness across consumer touchpoints
  • Align timelines, deliverables, approvals, and execution against key milestones

Consumer Experience / Patient Experience

  • Design programs to improve consumer education, onboarding, engagement, and persistence
  • Help create a seamless experience across awareness, treatment consideration, initiation, and ongoing support
  • Partner with patient services / support teams to identify ways to reduce barriers and improve satisfaction
  • Evaluate experience gaps and propose enhancements

Partnership Development

  • Identify, evaluate, and help develop strategic partnerships that improve the consumer experience
  • Collaborate with external organizations and internal stakeholders to build mutually beneficial programs
  • Explore partnerships that support education, access, adherence, behavior change, or ongoing engagement
  • Ensure partnership strategies align with brand objectives, compliance requirements, and consumer needs

Omnichannel Activation & Agency Leadership

  • Lead agency partners in development of integrated campaigns across digital, social, media, CRM, content, and experiential channels
  • Ensure messaging is insight-driven, compliant, and aligned with broader brand strategy
  • Optimize channel mix and creative based on performance

Measurement & Optimization

  • Define KPIs for market development, launch performance, engagement, and consumer experience
  • Partner with analytics to monitor performance and optimize initiatives
  • Use data and insights to refine strategy and improve impact over time

Budget / Governance / Compliance

  • Manage budgets, forecasts, and agency spend
  • Lead review and approval processes with legal/regulatory/medical
  • Ensure materials and programs are compliant and delivered on time

Qualifications

  • A Bachelors degree in Marketing, Communications or a health-related field (e.g. health education) or equivalent experience required. Masters degree preferred.
  • A minimum of 8 years progressive patient marketing, CRM, marketing/brand management, account management and or sales experience in the pharmaceutical industry required.
  • Experience in consumer marketing, brand marketing, or launch marketing
  • Experience in new product launches, preferably in pharma, biotech, or healthcare
  • Experience in market development or category-building
  • Experience leading cross-functional commercialization initiatives
  • Experience developing consumer engagement or patient support programs
  • Experience working with external partners and agencies
  • Strong understanding of consumer journey mapping, insights, and social media marketing
  • Preferred: experience in obesity, metabolic disease, cardiometabolic health, or adjacent specialty categories

The base compensation range for this position is $ 120,300 to $ 222,600. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance. Novo Nordisk offers long-term incentive compensation and or company vehicles depending on the positions level or other company factors.

Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The Company also offers time off pursuant to its sick time policy, flex-able vacation policy, and parental leave policy.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, were not chasing quick fixes - were creating lasting change for long-term health. For over 100 years, weve been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of whats possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, were making healthcare more accessible, treating and defeating diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger - a legacy of impact that reaches far beyond today.

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.

About the Company

N

Novo Nordisk AS

Working at Novo Nordisk

 

Life-changing careers

Starting a career at Novo Nordisk is more than getting a job. It is an opportunity to improve the lives of millions of people living with a serious chronic disease.

Whether you are a part of supplying insulin for patients around the world, discovering the next breakthrough at one of our state-of-the-art research centres, working with us is truly life-changing.

 

We are inspired by life

We are a proud life-science company on a mission to ensure that people living with a chronic disease can live a full life. Millions rely on us.

We’re inspired by life in all its forms and shapes, ups and downs, opportunities and challenges. From our colleagues in the lab, working to change lives through pioneering break-through treatments, to our colleagues putting sustainability at the core of our processes and working to prolong the life of our planet, this mission to improve lives is at the core of our every action.

 

Together we drive change

Change is a constant — change in lifestyle, change in technology, change all over. At Novo Nordisk, we don’t wait for change. We drive it.

We’re a dynamic company in an even more dynamic industry, and we know that what got us to where we are today is not necessarily what will make us successful in the future.

That’s why we continuously push to improve the way we work and the lives of the patients we serve, creating innovative solutions that fit the way people want to live. To accomplish this, we embrace a spirit of open-mindedness and experimentation, striving for excellence without fixating on perfection.

 

Together, we are life-changing

Our company is our people. We know that life is anything but linear and balancing what is important at different stages of our career is never easy. That’s why we make room for diverse life situations, always putting people first. We want to ensure that every employee can achieve a work-life balance that supports their current priorities and where they want to go next.

 

Your development starts here

We value our employees for the unique skills, backgrounds and perspectives they bring to the table. We work continuously to help bring out the best in all of our people, offering opportunities for development and creating an environment of mobility within the company. We strive to offer a workplace that’s great to be in and to be from.

It is very important to us that anyone working with us feels empowered as an employee and as a person. We all should have the opportunity to act fast, make decisions and be agile. 

With a career at our company, you will feel a difference right from the start. A sense of inspiration that comes from a shared belief in driving positive change for people, families and communities everywhere, and it’s a collective effort. We rely on the joint potential and collaboration of our more than 45,000 employees.

In the video above, meet  Marie Darting, one of our scientists, and hear more about her work as a formulation scientist, her perspective on development plans and the impact she feels her work has on people living with a chronic disease.

 

Who we are

We were founded in 1923 and today we are a global healthcare company headquartered just outside Copenhagen, Denmark.

Our purpose is to drive change to defeat diabetes and other serious chronic diseases, such as obesity and rare blood and endocrine disorders. We do so by pioneering  scientific breakthroughs, expanding  access to our medicines , and working to prevent and ultimately cure diabetes.

With almost 100 years of experience, one of the broadest diabetes product portfolios in the healthcare industry, as well as an award-winning pipeline of innovative products, our success is built on our company values – the Novo Nordisk Way.

COMPANY SIZE
2,500 to 4,999 employees
INDUSTRY
Biotechnology/Pharmaceuticals
FOUNDED
1923
WEBSITE
https://www.novonordisk.com/