Senior Channel Marketing Specialist

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generacs history, weve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

Major Responsibilities

Marketing Strategy & Execution

• Partner with the Channel Team to develop communication strategies and aligned marketing messaging to support channel goals.
• Collaborate with sales teams to create and execute marketing plans, promotional materials, and co-branded content that drive engagement and business growth.
• Develop compelling print and digital assets-including emails, presentations, brochures, and webinars-tailored to target audiences and aligned with brand standards.
• Act as a marketing resource for channel partners by guiding co-op spend planning and promoting the use of approved Generac assets.

Project & Program Management

• Support key business processes such as onboarding, strategic planning, budgeting, and product commercialization through effective project coordination.
• Oversee execution of marketing programs, events, and campaigns that promote brand visibility and support channel initiatives.
• Manage the teams external-facing inbox and ensure efficient triage and task assignment.
• Lead vendor coordination, including managing SOWs, opening POs, and routing for approval.

Sales Enablement & Partner Collaboration

• Equip sales teams with content, tools, and marketing support to strengthen their efforts with channel accounts.
• Build and maintain strong relationships with internal stakeholders, agencies, and external partners to ensure successful campaign execution and alignment with goals.

Data, Reporting & Optimization

• Provide robust reporting and analysis using Salesforce Marketing Cloud, SAP CRM, and Excel to evaluate marketing performance and inform future strategies.
• Manage segmented communication lists and campaign content within Salesforce Marketing Cloud to support targeted outreach.
• Track and attribute marketing tactics through a last-touch attribution model, enabling data-driven insights and continuous improvement.

Minimum Job Requirements

Education Bachelors degree in Marketing, Business, or a related field or relevant experience.

Certification / License

Work Experience

• 5 years of experience in marketing roles with a focus on campaign management, digital marketing, content creation, or analytics.
• Experience managing a budget.
• Experience in Microsoft programs and Salesforce Marketing Cloud.
• Experience in B2B and B2C marketing.

Knowledge / Skills / Abilities

• Ability to successfully manage marketing campaigns and achieve measurable results.
• Demonstrated strong organizational and project management skills.
• Strong analytical skills including the ability to work with spreadsheets and databases to interpret data and generate actionable insights.
• Excellent written and verbal communication skills.
• Creative thinking and ability to develop innovative marketing strategies.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

Physical Demands While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law."