Senior Business Systems Administrator Salesforce & Pardot

The Senior Marketing Business Systems Administrator will manage, optimize, and automate our marketing and customer data ecosystem. This role will be responsible for ensuring that marketing strategies are executed seamlessly across systems including Salesforce (Sales Cloud and Data Cloud/Data 360), Iterable, Pardot (Marketing Cloud Account Engagement), Segment, Tableau, and Agentforce. The ideal candidate takes a holistic, systems-level approach - ensuring that data is properly ingested, structured, synchronized, and activated across platforms to enable scalable, automated marketing processes. More importantly, the ideal candidate should be able to understand the "why" behind an ask, determine the best fit solution, and interact and communicate with the Marketing department at Relias in a consultative manner.

This is a hands-on role focused on automation design, data integrity, process optimization, and cross-system orchestration.

WHAT YOU'LL BE DOING:

• Designs, builds, and maintains multi-system marketing automation workflows across Salesforce, Iterable, and Pardot (MCAE)
• Configures customer journeys, triggers, scoring models, and lifecycle automations to support acquisition, engagement, retention, and revenue growth
• Ensures accurate data ingestion, mapping, synchronization, and identity resolution across Salesforce, Segment, Iterable, Pardot, and Data 360
• Partners cross-functionally with Marketing, Sales, RevOps, Data, and RevTech to gather requirements, deliver technical solutions, and support training and adoption
• Implements dynamic segmentation and personalization by activating integrated customer and behavioral data
• Audits, optimizes, and documents automation logic, data structures, and configurations to improve scalability and reduce manual effort
• Performs routine Salesforce administration (users, objects, flows, validation rules, automation, and reporting) and aligns marketing automation logic with CRM processes
• Monitors and troubleshoots cross-system integrations and data flows (API syncs, deduplication, latency) to maintain reliability and performance

YOU'VE GOT WHAT IT TAKES IF YOU HAVE:

• 3-6+ years of experience in Salesforce Administration and/or Marketing Operations
• Hands-on experience building automation in Salesforce (Flows, Process Builder), Pardot, Marketing Cloud, and/or Iterable
• Strong understanding of data architecture, data mapping, and system integrations
• Experience working with Segment or other CDP platforms
• Proven experience troubleshooting cross-system data sync and automation issues
• Strong analytical mindset with attention to detail and data accuracy
• Ability to think holistically about marketing processes across multiple platforms and understand the 'why' for enhancement requests
• Bachelor's Degree
• Demonstrated hands-on expertise designing and operating marketing automation and lifecycle programs in Salesforce, Iterable, Marketing Cloud, and Pardot (MCAE)
• Applies customer journey, trigger-based messaging, lead scoring, and segmentation strategies to deliver targeted experiences at scale
• Manages data ingestion, field mapping, and synchronization across CRM, CDP, and marketing platforms, including identity resolution and transformation logic
• Troubleshoots integration and data-flow issues (API connections, sync failures, deduplication, latency) and resolves root causes
• Establishes and follows data governance practices that promote consistency, accuracy, and compliance
• Measures and maintains campaign performance, funnel metrics, and attribution integrity across systems and reporting layers
• Documents technical requirements, automation logic, and system configurations and supports enablement and user adoption

IT WOULD BE IDEAL IF YOU HAVE:

• Salesforce Certifications (e.g. Admin, Data Cloud, Agentforce, etc.)
• Marketing Certifications (e.g. Pardot, MCAE)
• Experience with Salesforce Data Cloud (Data 360) and visualization layers (e.g. Tableau, CRM Analytics)
• Experience configuring or supporting AI-driven workflows such as Agentforce
• Experience in complex B2B marketing environments
• Familiarity with APIs, webhooks, and integration frameworks