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Senior Brand Strategist, AWS Brand Strategy

Amazon

Seattle, WA

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JOB DETAILS
SKILLS
Advertising Creative, Amazon Web Services (AWS), Brand Management, Brand Marketing (Branding), Brand Messaging, Brand Strategy, Business-to-Business (B2B), Business-to-Business (B2B) Marketing, Campaigns, Channel Strategies, Cloud Computing, Cognitive Psychology, Cognitive Science, Cross-Functional, Enterprise Applications, Market Entry Strategy, Marketing, Marketing Campaign, Marketing Communications, Marketing Plan, Marketing Strategy, Matrix Management, Neuromarketing, Pricing, Product Management, Product Marketing, Psychology, Scientific Research, Software Development, Software as a Service (SaaS), Strategic Planning, Writing Skills
LOCATION
Seattle, WA
POSTED
30+ days ago
Description AWS Brand Strategy is a newly coalescing team with an ambitious mandate: make brand a growth engine for the business and become the voice of customer perception inside AWS. We are a small, senior group of strategists who believe brand is not a downstream execution function - it is an upstream growth lever that shapes demand, pricing power, and long-term competitive advantage. This role sits at the intersection of brand systems, marketing science, behavioral psychology, and B2B technology marketing. You will develop and steward brand strategy frameworks that drive consistency, distinctiveness, and long-term brand equity across one of the most complex and consequential technology portfolios in the world. You will bring rigorous, evidence-based thinking - grounded in marketing effectiveness research and cognitive/behavioral science - to every recommendation you make. The ideal candidate is equally comfortable building brand architecture models, writing messaging frameworks, interpreting marketing mix data, and presenting strategy to senior leaders. You are energized by the opportunity to shape a nascent function from the ground up, and you have a track record of translating complex, multi-product B2B technology portfolios into clear, compelling brand narratives that move markets. Key job responsibilities Brand Strategy & Architecture - Develop and maintain brand architecture frameworks for a growing, complex technology portfolio - Contribute to naming, prefixing, and endorsement strategies that balance discoverability with portfolio coherence - Author messaging platforms, value propositions, and positioning frameworks for new and existing services - Translate brand strategy into actionable guidance for product marketing, campaigns, and creative teams Marketing Science & Effectiveness - Apply evidence-based marketing principles (e.g., reach vs. targeting, the 95/5 rule, mental availability) to brand recommendations - Use behavioral science and cognitive psychology insights (processing fluency, somatic markers, heuristics) to inform creative strategy and brand identity decisions - Partner with analytics teams to interpret brand tracking, media mix modeling, and campaign effectiveness data - Stay current with marketing effectiveness literature (Ehrenberg-Bass, IPA databank, etc.) and translate findings into practical recommendations Brand Systems & Governance - Contribute to brand standards, guidelines, and governance processes that scale consistency without slowing teams down - Develop tools, templates, and frameworks that make it easy for cross-functional partners to apply brand strategy correctly - Identify inconsistencies across the portfolio and develop clear, actionable remediation plans - Work within the broader brand organization to align visual identity, verbal identity, and strategic positioning Cross-Functional Partnership - Partner with product marketing, product management, advertising, and creative teams to embed brand strategy into go-to-market motions - Develop and present strategic recommendations to senior leaders, with clear rationale rooted in data and research - Influence without authority across a matrixed organization; drive alignment through compelling logic and stakeholder empathy - Contribute to team learning agendas, research projects, and capability-building initiatives. Basic Qualifications - Bachelor's degree in marketing, communications, business, or equivalent - 6+ years experience in brand strategy, brand management, or strategic marketing - 5+ years experience in B2B technology marketing (SaaS, cloud, enterprise software, or developer platforms) - Demonstrated experience developing brand architecture, messaging frameworks, or portfolio strategy for multi-product organizations - Experience presenting strategy and recommendations to VP+ audiences Preferred Qualifications - Familiarity with marketing science and effectiveness research (Ehrenberg-Bass Institute, IPA, Binet & Field, Byron Sharp) - Working knowledge of behavioral science, cognitive psychology, or decision science (e.g., processing fluency, dual-process theory, heuristics and biases) - Experience with brand tracking research, mental availability measurement, or distinctive asset testing - Background in developer marketing or infrastructure/platform technology - Experience working with brand identity systems at scale (verbal and/or visual) - Familiarity with media strategy, reach planning, or marketing mix modeling - Experience at a top-tier brand consultancy, agency strategy department, or in-house brand team at a major technology company Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, WA, Seattle - 141,000.00 - 190,700.00 USD annually

About the Company

A

Amazon

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
COMPANY SIZE
10,000 employees or more
INDUSTRY
Other/Not Classified
FOUNDED
1994
WEBSITE
http://Amazon.com/militaryroles