Senior Brand Manager

Company Overview

Our client, leader, is one of the main distributors in Puerto Rico. Recognized for the brands it represents, its distribution and sales network, marketing and service commitment. Is seeking a Senior Brand Manager.
 
Job Summary

Direct the marketing activities of the products it handles, to achieve the established economic objectives and efficient growth of the product. These activities include conceptualizing, planning, and implementing promotional, pricing, offering, and packaging programs.

Responsibilities and Duties

• Relevant experience with alcoholic beverage brands: candidates with agency background will also be considered.
• Market knowledge is essential.
• Strategic vision – someone who has contributed to the development and/or implementation of brand strategies.
• Financial acumen: understanding of pricing structures, P&L management, and budget oversight.
• People management: ability to lead and work effectively with a small team (2 people).
  Excellent communication skills.

• Proactive and dynamic: someone with initiative, energy, and the ability to thrive in a fast-paced, dynamic environment.
• Responsible for the development of marketing plans and sales forecasts.
• Development, implementation and evaluation of marketing programs.
• Effectively manage the marketing budgets of each brand.
• Responsible for maintaining control over the profit margins (P&L) of the assigned brands and meeting the established objectives.
• Continuously collect brand/product performance information; need and perception of customers / consumers in relation to brands. Identify opportunities and threats that may impact brands and develop strategies to attack them
• Implement the necessary controls for preventive and corrective action to avoid losses in brands and/or products.
• Periodically supervise promotional programs or events/sponsorships through visits to the establishments or facilities where the activities are carried out.
• Maintain offers in the Price Point system for both main customers and customer groups (Customer Types) for the brands it manages.

• Bachelor's Degree in Business Administration concentration in Marketing with a Master's degree preferably directed to the area of Marketing, Finance or Management.
• (5) years of experience in brand management.
• Analytical skills, presentation, negotiation and time management.
• Domain of Microsoft Office programs (Excel, Power Point, Outlook and Word or equivalent).
• Excellent verbal and written communication skills. Bilingual (English/Spanish).

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