Senior Brand Manager

For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you.

The Senior Brand Manager is responsible for the development and execution of marketing strategies and annual brand plans that build equity, drive profitable revenue growth and strengthen the brand’s position in the marketplace. This role manages day-to-day brand operations, innovation initiatives and marketing campaigns. This role also partners cross-functionally with sales, R&D, finance and supply chain to deliver sustainable business performance while ensuring the brand remains consumer-centric and competitive.

Key Responsibilities

• Lead all brand-level activities and strategic initiatives, including but not limited to: strategic brand planning, brand ideation, financial analysis, market research, packaging initiatives, consumer research, KPI development, advertising and one-to-one planning, and retail/shopper marketing
• Initiate and guide the execution of brand projects from briefing to in-market execution relating to advertising, point of sale, packaging design, product innovation, partnerships and events
• Develop and distribute strategic brand documents including but not limited to annual plans, P&L statements, Quarterly Brand Assessments, and brand standards
• Translate consumer insights into strategies that strengthen brand equity and drive demand
• Align with Finance to facilitate timely financials, P&L analysis, specialized reports, financial transparency, budgetary requests and revisions
• Provide guidance to Marketing Operations to support agency/vendor operations, project management, marketing materials inventory management, budget administration and tradeshow planning, and marketing technology optimization
• Partner with Supply Chain to facilitate production forecasting and manufacturing alignment
• Collaborate with agency partners to create a strong brand visual identity and effective and timely execution of marketing campaigns through strategic briefing, project prioritization and sound decision-making
• Partner with Business Analytics to drive regular reports on market trends, competitive analysis, brand performance, social/digital insights, KPI achievement and sales/production forecasting
• Provide Sales and Trade Marketing with strategic support for distribution initiatives and create compelling sell-in materials for the sales force to convey brand strategies to distributors and retailers
• Direct all brand initiatives and communications at the corporate level and act as a primary information source for the broader organization in relation to their brand portfolio

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field; MBA Preferred
• 5-7 years of brand marketing experience with a strong understanding of general branding concepts, including strategy, value proposition and positioning, consumer insights/market research, pricing and marketing communications and tactics
• Brand management experience in CPG industry
• High level of understanding of brand-level P&Ls and financial reports
• Proven strategic planning and creative concepting skills; demonstrated critical thinking, analytical and problem-solving capabilities
• Established capabilities in leading cross-functional teams
• Experience in formulating, executing and analyzing omnichannel consumer marketing campaigns
• Exceptional time management and organizational skills. Ability to handle multiple projects effectively
• High-level written and verbal communication skills. Strong presentation and public speaking capabilities
• Enthusiastic, goal-driven attitude with the ability to follow up and follow through proactively
• Excellent interpersonal skills. Ability to build relationships and work well with all levels of employees, including senior management
• Proficient in MS Office (Excel, PowerPoint, Outlook & Word)
• Travel: Up to 20%

What We Offer

• Base salary and bonus program
• Medical, dental, vision, life insurance effective on date of hire
• Generous 401(k) Plan
• Defined Contribution Plan
• Paid vacation and paid holidays
• Tuition reimbursement

Official Contact Information

• Email: All official emails will come from an @Swisher.com address
• Website: Verify job listings and contact details on https://careers.swisher.com

Important: We will never contact you via Teams, Zoom, or Google Meets. If you qualify for an interview the proper meeting method will be shared with you beforehand. Confidential information should only be shared through secure methods outside of email.