Replies within 24 hours
About Honest Abe Roofing Honest Abe Roofing is one of the fastest-growing roofing companies in the country with franchise locations across multiple markets and a high-performance in-house marketing team based in Terre Haute, Indiana.
Our marketing department functions more like an internal agency than a traditional home-services team. We manage paid media, creative production, websites, automation, and brand development across a growing multi-location franchise network.
Were building a modern marketing department focused on performance, creativity, and speed - and we are looking for a Senior Brand Designer & Digital Creative Lead to elevate the visual standard of everything we produce.
Position Summary The Senior Brand Designer & Digital Creative Lead will be responsible for elevating the visual identity and creative output of the Honest Abe brand across all marketing channels.
This role goes beyond basic graphic design. You will lead the development of high-performing marketing creative across paid advertising, digital campaigns, print materials, websites, and franchise marketing assets.
The ideal candidate has strong design taste, modern digital design experience, and the ability to create scalable creative systems that maintain brand consistency across multiple markets.
You will collaborate closely with the performance marketing, web development, video, and content teams to produce creative that is both visually compelling and conversion-focused.
What Youll Do
Brand Design & Creative Direction:
Maintain and elevate the Honest Abe brand identity across all marketing channels
Ensure consistency in typography, color systems, layouts, and visual style
Create modern design systems and templates that scale across a multi-location franchise network
Serve as the creative quality control for marketing assets
Digital Marketing Creative:
Design high-performing creative for paid media campaigns across Google and Meta
Create landing page designs focused on lead generation and conversion
Develop visual concepts for digital campaigns, promotions, and seasonal marketing initiatives
Work with the paid media team to test new creative concepts and improve campaign performance
Website & Landing Page Design:
Design layouts and visual concepts for landing pages and website updates
Collaborate with the front-end developer to implement designs into WordPress
Ensure mobile responsiveness, clean UX, and strong visual hierarchy across all digital properties
Print & Franchise Marketing Assets:
Design high-impact marketing materials, including:
Door hangers
Direct mail
Billboards
Sales collateral
Yard signs
Vehicle graphics
Create scalable creative templates that franchise locations can easily use
Campaign & Content Collaboration:
Work closely with the video producer and content team to maintain strong visual storytelling
Support social media campaigns with polished graphics and campaign visuals
Provide creative direction for video thumbnails, social content, and campaign assets
Creative Systems & Workflow:
Build organized design systems and asset libraries
Maintain brand guidelines and creative standards
Help improve marketing production speed by creating repeatable templates and systems
What You Bring
Preferred Qualifications
Tools & Platforms
Why Join Honest Abe Roofing
Work Location
This role is based in-house at our Terre Haute, Indiana headquarters. The ideal candidate enjoys collaborating closely with creative and marketing teams in person.
Compensation
Apply
If you are a designer who cares deeply about visual quality, brand consistency, and creating marketing creative that actually performs, we would love to see your work. Please include a portfolio of recent design work when applying.
About Honest Abe Roofing (Continued)
Honest Abe Roofing has been installing, repairing, and maintaining residential roofs since 2005. It is our goal to bring a customer service focus to the roofing industry. We are aware that we are providing a very important and necessary service to many homes, so we work incredibly hard to provide the best possible roofing at the most competitive pricing.
All of our customers are very important to us, and we want to give them a perfect roof to protect their home and keep them comfortable.
Our Mission is to be the worlds most professional and respected roofing company. We do this by creating a culture that supports our team members so they can provide superior customer service.
Join the worlds most professional and respected roofing company.
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location and not to Honest Abe Roofing Corporate.