Senior Associate, Influencer and Affiliate Marketing

L2 Senior Associate, WFCA Influencer and Affiliate Marketing

This position is a hybrid in-office role that works out of our Boston HQ (Monday-Thursday will be working in office and Friday is work from home). This is not a virtual / remote position.

At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

Wayfair Canada (WFCA) is seeking an experienced marketer to lead and scale our creator and affiliate marketing programs. This role will own WFCA’s influencer strategy—building a scalable program that leverages strong creator partnerships to drive measurable growth and broader brand impact.

This is an ideal opportunity for a relationship-oriented, data-informed marketer who is excited to grow an under-penetrated channel within a highly collaborative, cross-functional team. The ideal candidate will bring a strong understanding of influencer and creator marketing, excellent communication skills, and the ability to translate performance insights into action.

What You'll Do:

• Own and scale WFCA’s in-house creator and brand ambassador program, with a primary focus on driving revenue and secondary goals of expanding reach, acquiring new customers, and generating high-quality content.

• Develop a data-informed creator strategy by setting performance targets, evaluating creator and campaign results, and using insights to optimize investment, outreach, and program design.

• Identify, recruit, negotiate with, onboard, and build strong relationships with high-potential Canadian creators across platforms.

• Oversee creator campaigns from concept through execution, ensuring alignment with brand messaging, business objectives, timelines, and budgets.

• Partner with Social, Brand, and other teams to amplify high-performing creator content across paid and organic channels and support broader brand and store initiatives.

• Manage scaled influencer and affiliate partnerships, including LTK, ShopMy, and Commission Junction, while evaluating opportunities to add incremental partners.

• Stay current on creator trends and platform developments to inform creative direction, creator strategy, and new program opportunities.

• Monitor and report on key performance indicators, clearly communicating performance trends, learnings, and recommendations to stakeholders and leadership.

• Work cross-functionally with teams across Wayfair Canada and the broader Marketing organization.

What You’ll Need: 

• 3+ years of experience in marketing, business, or a related field.

• Experience managing influencer, creator, affiliate, or other performance-oriented marketing programs.

• A creative mindset and passion for storytelling, brand building, and creator-led content.

• Comfort working with performance data and metrics to identify trends, evaluate opportunities, and make recommendations.

• Strong written and verbal communication skills, with the ability to communicate clearly and concisely with internal and external partners.

• A collaborative, relationship-oriented working style.

• Strong process orientation and demonstrated ability to learn new tools.

• High attention to detail and ability to manage multiple priorities.

• Ability to work through ambiguity and drive continuous improvement in an evolving organization.

Benefits & Perks - US

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.

• No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.

• Global Traveler Health Insurance through GeoBlue.

• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.

• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.

• 401(k) matching with immediate vesting.

• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.

• Tuition Reimbursement.

• Wayfair Employee Discount.

• Gym/Fitness Discounts (Wellhub and varying regional memberships).

• Exclusive access to thousands of perks & discounts through BenefitHub.

• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.