Senior Analyst, Precision

OverviewAs Senior Analyst , you'll be responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You'll identify and implement optimizations based on data analysis/trends and provide input in the construction of client decks and status documentation. You will also provide guidance and assist in training analysts. You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions.Most importantly, you must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and want to be a part of something truly unique that will have a lasting impact.ResponsibilitiesExecuting, managing, and optimizing all digital media campaigns and programs for agency clients, including platform media buying as well as direct-to-publisher programs, both independently and in support of ManagersDeveloping and maintaining strong relationships with platform and publisher partners in the industry – assist analyst in management of publisher/platform relationshipsHandling daily campaign maintenance, including pacing and performance, as well as troubleshooting and optimization – guide analyst in proper procedures and be available resource for themAssisting in the development of client-facing campaign performance reportsContributing to the assessment of media offerings available and the formulation of proposals for new opportunitiesManaging Prisma campaign set up, platform insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launchTrafficking campaign tags into platform environmentsRunning the campaign QA process to ensure accurate campaign implementation, pacing, and performanceProviding monthly auditing reports to agency partners and actualizing bill/pay systems when applicableParticipating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performanceDemonstrating diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycleBe strategic partner to any off-shore resources – ensure closely aligned on all tasks between onshore and offshore analysts and be point of contact for questionsOutside of day-to-dayDevelop and/or provide feedback on slides for client presentations when requiredOwn speaking to precision updates on internal/client statusesQualifications2-4 years of digital ad experience, at an advertising agency, publisher, or ad tech providerKnowledge of media planning and programmatic buying, and familiarity with Google Marketing Platform, TheTradeDesk, or similar buying platformsStrong data management/analytical skills – able to find the story in the data and bring forward in a digestible wayStrong knowledge of DSP platforms and active campaign optimization experienceThe ability to organize and manage detailed workStrong analytical thinking and mathematical skillsExcellent communication and writing skills—you're poised, precise, and above all, kind when relating to othersA four‑year college degreeFamiliarity with prompt‑based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.Benefits and CompensationPublicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.Compensation Range: $60,800 – $93,600 annually.All your information will be kept confidential according to EEO guidelines.#J-18808-Ljbffr