Senior Analyst. Paid Search

Company descriptionStarcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation.From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.In an AI era, we remain "Guided By Humanity," a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.OverviewThe Paid Search Senior Analyst is the day-to-day steward of search media for assigned brands, and responsible for monitoring and maintaining search campaign development, activation, and innovation. The Senior Analyst, Paid Search develops and maintains a strong knowledge of their clients' business and applies their search understanding accordingly to help deliver against the clients' needs/objectives. The Senior Analyst will work closely with their manager in the development and communication of all search recommendations.The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast-pace, ever-changing landscape. Our search team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency.ResponsibilitiesGather and analyze keyword research necessary to build a new campaignResponsible for gathering necessary data for plan developmentGroup keywords into ad groups and develop relevant ad copy and extensionsResponsible for presenting recommendations, soliciting and applying client feedback to keyword and copy proposal prior to client signoffUpon campaign approval, responsible for building flowchart and loading authorized buys in PrismaGenerate paperwork necessary for purchase authorization and ensure vendor counter signature is receivedPrimary party responsible for trafficking approved plan into search enginesMonitor and maintain campaign budgets, pacing, and bid adjustmentsProactively advocate for campaign adjustments based on performance trendsActive monitoring and management of performance and competitive landscapeDevelopment and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable itemsRun the campaign QA process to ensure accurate campaign implementation, pacing, and performanceBuild clear, concise, and cohesive quantitative analyses inclusive of strong data visualizationActive participation in client status and reporting calls, including presentation of reportingResponsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approvalResponsible for resolving all billing discrepancies in partnership with client strategy and billing reconciliation teamResponsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google TrendsMastery of all core search metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages)Serve as subject matter experts for Search Analysts and be a resource for training and ad hoc questionsDevelop strong working relationship with client teams and partner agenciesEstablish professional, productive rapport with sales representatives/media vendorsSuccessful completion of training programs and requisite certificationsBuild paid search strategies across Bing, Oath, and GoogleMonitor and optimize paid search performance to meet business objectivesQualificationsBachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent1+ years of experience in paid search media including: development/management/optimization with the use of leading platforms including Google, Bing, Oath, etc.Strong analytical thinking and mathematical skills and an ability to manage dataExperience with PPC and digital display advertising and traditional media elementsResourceful, curious, and motivated individual with an ability to work independently as well as in a team settingStrong organizational and communication skillsProficiency in Microsoft Office Suite with intermediate to advanced understanding of ExcelAdditional informationStarcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliancesThe benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.Compensation Range: $60,800 - $84,000, annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/27/2026.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.All your information will be kept confidential according to EEO guidelines.#J-18808-Ljbffr