Adobe Product Family, Alliance/Partner Management, Analysis Skills, B2B eCommerce, Budgeting, Business Intelligence Software, Business-to-Business (B2B), Content Delivery Network (CDN), Customer/Client Research, Customer/Consumer Behavior, Data Quality, Data Science, Data Sets, Data Visualization, Forecasting, Genetics, Health Plan, Looker, Market Segmentation, Marketing, Marketing Metrics, Military, Online Marketing, Performance Analysis, Performance Metrics, Power BI, Python Programming/Scripting Language, SQL (Structured Query Language), Sales Pipeline, Scripting (Scripting Languages), Stock Keeping Unit (SKU), Storytelling, Tableau, Taxonomies, Trend Analysis, eCommerce, eCommerce (B2X) Marketing, eCommerce Sales
Senior Analyst, Digital Analytics & Insights
SUMMARY: The Senior Analyst, Digital Analytics & Insights has ownership over eCommerce performance analytics including foundational reporting infrastructure, report building and analysis, and delivering actionable insights to business stakeholders.
Overall areas of accountability:
- eCommerce performance analytics: foundation, reporting, & insights
- Customer journey and funnel analysis
- Digital marketing and product analytics
- Analytics tagging architecture and governance
- Ownership of departmental performance reporting both analysis and insights
JOB DUTIES
- Analyze end-to-end B2B eCommerce performance across established KPIs
- Perform analysis across customer segments & user types, industries, and account sizes
- Identify fallout across funnel stages (search, PDP, cart, checkout)
- Evaluate logged-in vs guest user behavior, and support building an analysis pipeline across user types
- Monitor product performance at SKU and web taxonomy levels
- Support testing, forecasting, and trend analysis in collaboration with Data Science team
- Conduct behavioral flow analysis using real-time visibility to onsite behavior
- Ownership of Quarterly & Monthly performance retrospectives reporting and insights across key customer journeys
- Develop self-serve analytics capabilities
- Perform deep-dive analyses and ad hoc investigations as needed
- Ensure the integrity and accuracy of existing digital data by continued monitoring and assessment of platform tags and tracking.
- Partner with development teams to ensure clean, maintainable event tracking implementations
- Support audience segmentation and targeting strategy in partnership with Paid Media team
- Align marketing and eCommerce metrics with realized sales data
- Partner with Data Science team on Media Mix Modeling analysis outcomes and budget allocation recommendations
- Performs other duties as assigned.
EDUCATION & EXPERIENCE
Typically requires a bachelor's degree and five (5)+ years of related experience or an equivalent combination, with B2B eCommerce experience strongly preferred.
KNOWLEDGE, SKILLS, ABILITIES
- In-depth experience with:
o GA4 and/or Adobe Analytics
o Google Tag Manager or Adobe Launch
o Tagging architecture
o Data layers
o Event-based tracking models
- Strong analytical and problem-solving skills
- Ability to translate data into business insights
- Experience with data visualization and data-driven storytelling
- Fluency in SQL, Python, or other scripting languages to drive self-service analysis with large data sets
- Experience with:
o Server-side tagging
o Cloudflare or similar CDN integrations
o CRM systems (Salesforce, Dynamics 365)
o CDPs
o B2B buying journeys and account-based marketing
- Experience working in enterprise-scale environments
- Experience with BI tools (Tableau, Power BI, Looker, etc.)
COMPANY INFORMATION: Motion offers an excellent benefits package which includes options for healthcare coverage, 401(k), tuition reimbursement, vacation, sick, and holiday pay.
DISCLAIMER: This job description illustrates the general nature and level of work performed by employees within this job classification. It is not intended to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and skills required. Management retains the right to add or modify duties at any time.
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GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.
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Genuine Parts Co
Today Genuine Parts Company (GPC) is a service organization engaged in the distribution of:
• Automotive Replacement Parts
• Industrial Replacement Parts and Materials
• Business Products
The Company has a distribution network of over 3,100 operations located throughout the United States, Canada, Mexico, the Caribbean, Australia, New Zealand, China, and Southeast Asia. In addition, the Company expanded its global network into Europe with its 2017 acquisition of Alliance Automotive Group.