We're looking for a Senior Account Director, Patient to lead high-impact, direct-to-consumer (DTC) pharmaceutical marketing initiatives for our clients. You are a commercially minded leader who thrives at the intersection of patient engagement, brand strategy, and cross-channel execution.You'll serve as a trusted partner to clients, guiding complex omnichannel campaigns that translate clinical value into meaningful patient experiences. You have a strong command of patient journeys, behavior change, and DTC media ecosystems, along with the gravitas to influence senior stakeholders and lead multidisciplinary teams. You'll report to the Group Account Director, Client Services.Responsibilites:Serve as the senior strategic lead across patient/DTC brands, shaping brand direction, engagement strategy, and long-term growth plansBuild and maintain trusted advisor relationships with senior client stakeholders, including brand leads, commercial teams, and medical/legal/regulatory partnersLead the development of integrated, omnichannel DTC campaigns (digital, social, CRM, web, point-of-care, and emerging channels) grounded in patient insightsTranslate complex clinical and regulatory information into clear, compelling patient-facing strategies and messaging frameworksOversee end-to-end account management, including scope development, financial stewardship, forecasting, and organic growthPartner closely with strategy, creative, media, and data teams to ensure cohesive execution and measurable impact across all touchpointsIdentify opportunities to innovate within patient engagement, including personalization, digital health integrations, and behavior change approachesMentor and elevate junior team members, fostering strategic thinking, client leadership, and pharma expertiseContribute to new business efforts, including pitch leadership, narrative development, and solution designRequirements:Bachelor's degree required; advanced degree (MBA, MPH, or similar) is a plus12+ years of experience in pharma/healthcare advertising, with a strong focus on patient (DTC) marketingProven track record leading large, complex accounts and delivering integrated campaigns across multiple channelsDeep understanding of the pharmaceutical regulatory environment, including MLR processes and FDA guidelines for DTC communicationsStrong expertise in patient journey mapping, segmentation, and engagement strategy, with a focus on driving behavior changeExceptional client leadership skills, with experience influencing senior stakeholders and cross-functional teamsCommercial acumen with experience managing budgets, scopes, and revenue growthCollaborative leadership style with the ability to work effectively across strategy, creative, media, and analytics disciplinesStrong communication and storytelling skills, both written and verbalExperience in digital health, CRM, or data-driven marketing is a strong assetSalary: $160,000 - $190,000 a yearOur package includes base salary, bonus, health benefits, and 401k match.#J-18808-Ljbffr