Segment Growth Marketing Manager

Tailored Management

Columbus, OH

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JOB DETAILS

SALARY

$64.52 Per Hour

SKILLS

Alliance/Partner Management, Artificial Intelligence (AI), Business Administration, Business Development, Business-to-Business (B2B) Marketing, Cloud Computing, Communication Skills, Competitive Analysis/Strategy, Cross-Functional, Customer Support/Service, Defense Intelligence, Ecosystems, Establish Priorities, Executive Relationships, Federal Government, Financial Modeling, Government, Government Contracts, Health Plan, ITIL (IT Infrastructure Library), Leadership, Market Segmentation, Market Share, Marketing, Marketing Automation Software, Messaging Technology, Oracle CRM, Partner Sales, Power BI, Project Management Professional (PMP), Public Administration, Purchasing/Procurement, Regulations, Regulatory Compliance, Regulatory Requirements, Revenue Growth, Sales, Solution Sales, Storytelling, Team Player, Technical Sales, Thought Leadership, Vehicle Driving, Willing to Travel

LOCATION

Columbus, OH

POSTED

1 day ago

Title: Segment Growth Marketing Manager
Location: 1050 Dearborn Dr, Columbus, OH 43085
Pay: $60-64/hour W2
Duration: 6-month contract starting M-F, full-time (40 hours); W2
Strong opportunity for extension or conversion depending on business needs and performance!
Health Benefits Available

The Segment Growth Marketing Manager, focused on the Federal Government sector, sits within the Revenue & Growth Marketing team and is responsible for driving demand, pipeline growth, and market leadership for the company's solutions. This role requires a deep understanding of the Government sector (Federal Civilian, Defense, Intelligence, Prime Contractors & Integrators, and SLED)—including technologies, buyer personas, procurement cycles, and regulatory environments—and the ability to translate that insight into compelling messaging, content, and go-to-market programs.

Reputation (Public Sector & National Security Market Leadership)

Strengthen the company's credibility, awareness, and trust across Federal Civilian, Defense, Intelligence, Prime Contractors & Integrators, and SLED markets
Develop and execute compliant, mission-aligned messaging and thought leadership addressing resilience, security, continuity, and regulatory requirements

Relationships (Government & Ecosystem Stakeholder Engagement)

Build and deepen strategic relationships with executives, influencers, and decision-makers across Federal, Defense, Intelligence, Integrator, and SLED customers.
Map buying groups, procurement stakeholders, and influence networks within priority public sector accounts.

Revenue (Public Sector Pipeline & Growth Enablement)

Drive qualified pipeline and revenue growth by shaping demand and influencing opportunities across public sector segments.
Develop and execute segment-based growth plans aligned to government buying cycles, contract vehicles, and mission priorities.
Partner closely with Sales and Business Development to prioritize pursuits and accelerate deal progression with agencies and integrators.

Sales Enablement (Mission-Focused Go-to-Market Execution)

Equip Sales, Technical Sales, and Business Development teams with public sector-specific playbooks, personas, and AI-enabled solution messaging.
Deliver competitive intelligence and enablement to support pursuits with agencies, defense programs, and integrators.

How You'll Succeed

Own outcomes with autonomy and accountability, driving measurable impact across pipeline creation, deal acceleration, and revenue growth for priority government segments.
Lead with insight and intelligence, leveraging AI, intent data, and market signals to shape demand, prioritize high-value opportunities, and inform go-to-market decisions.
Deliver high-impact execution, focusing on initiatives that elevate the company's relevance, solution adoption, and market leadership while partnering closely with Sales, Solutions, and Partners.
Work closely with:
- Customer Segment Marketing Managers
- Sales leadership and field teams
- Learning & Development, etc.

Education:

Required: Bachelor's degree in marketing, Business, Engineering, Public Administration, or a related field.

Preferred:

MBA or advanced degree; certifications in government contracting, compliance, or technical fields (e.g., DAU, PMP, ITIL); experience with partner-led go-to-market models.
Marketing Automation Platform (Eloqua), 6sense, and/or CRM Platform (Oracle Sales Cloud), Sprinklr, Wrike, experience a strong plus.

Additional requirements:

5+ years B2B marketing experience supporting Federal, Defense, Intelligence, Integrators, or SLED markets.
Proven success marketing AI-enabled, mission-critical, or regulated solutions.
Experience working with prime contractors, integrators, or government ecosystem partners in joint go-to-market motions.
Strong understanding of government buying cycles, multi-stakeholder decision-making, and compliance requirements.
Demonstrated ability to drive pipeline creation, acceleration, and revenue influence.
Data savvy and familiarity with Oracle CRM and Power BI
Excellent communication, storytelling, and cross-functional collaboration skills.
Comfortable operating in a fast-paced, high-impact role.
Willingness to travel as needed to support customers, partners, and key events.

Please note candidates can be from Washington, DC, and surrounding areas or Westerville, OH

#TMCA

About the Company

Tailored Management

CONNECTING TOP TALENT WITH TOP-TIER OPPORTUNITIES

Tailored Management is a global staffing firm that specializes in partnering with large organizations that run their contingent labor program in a VMS/MSP environment. We have the unique capacity to support programs across all scopes and geographic locations from a single headquarters, successfully elevating program performance across the board and minimizing costs, miscommunication and delivery times. But what do we really do? We bring together the best talent with the greatest opportunities.

COMPANY SIZE

1,000 to 1,499 employees

INDUSTRY

Staffing/Employment Agencies

FOUNDED

1968

WEBSITE

https://www.tailoredmanagement.com/

Segment Growth Marketing Manager

Tailored Management

Columbus, OH

About the Company

Tailored Management

CONNECTING TOP TALENT WITH TOP-TIER OPPORTUNITIES

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