Search Marketing Specialist

Sandhills Publishing

Lincoln, NE

JOB DETAILS
SKILLS
Advertising Monitoring, Analysis Skills, Business Administration, Business-to-Business (B2B), Campaigns, Communication Skills, Data Analysis, Detail Oriented, Driver's License, Field Marketing, Global Branding, Google Analytics, Google Search Engine, Heavy Equipment/Vehicles, International Marketing, International Sales, Market Research, Marketing, Microsoft Bing Search Engine, Multilingual, Organizational Skills, Pay-Per-Click Advertising, Performance Analysis, Presentation/Verbal Skills, Psychology, Purchasing/Procurement, Sales, Search Engine Marketing (SEM), Software as a Service (SaaS), Time Management, Willing to Travel
LOCATION
Lincoln, NE
POSTED
1 day ago

Career & Internships - Sales & Marketing The Search Marketing Specialist will be responsible for advancing Sandhills Global brands through pay-per-click and organic search marketing. Responsibilities include market research, cross-team communication with sales, marketing, and stakeholders, planning and creating campaigns, curating content for ads, and tracking campaign performance. Success in this role requires excellent organization skills, creativity, attention to detail, and the ability to analyze marketing data swiftly for decision-making.This specialist will create ads and audiences aligned with business objectives, maintain campaigns, measure success, and communicate outcomes clearly. The role demands the ability to meet deadlines and work collaboratively. Experience managing PPC campaigns for B2B and SaaS products, and proficiency with tools like Google Analytics, Google/Bing Ads, Google Search Console, SEMrush, or Ahrefs are highly desirable. Additional duties may be assigned.Qualifications: Bachelor's or Master's Degree in Business Administration, Marketing, Psychology, Communications, or related fieldsKnowledge of Auction and Heavy Equipment industries and their customersIn-office position with a 4.5-day workweek; daily commuting to the local office requiredExcellent oral and written communication skillsAbility to work independently and within a teamAttention to detail and analytical skillsResults-oriented and adaptable to changeStable work history and professional demeanorValid driver's license and ability to travel by air and groundStrong computer skillsPreferred experience with PPC campaigns and tools such as Google Analytics, Google/Bing Ads, Search Console, SEMrush, or AhrefsAdditional positions include:Bilingual International Marketing Trainee (Mexico)Bilingual International Sales Representative (Mexico)Cattle Buyer Field Marketing Representative#J-18808-Ljbffr

About the Company

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Sandhills Publishing