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Salesforce Marketing Cloud Implementation Specialist

Kasmo Global

Sterling, VA

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JOB DETAILS
SKILLS
Adobe Product Family, Agile Programming Methodologies, Analysis Skills, Best Practices, CSS (Cascading Style Sheet), Campaigns, Change Control, Channel Marketing, Cloud Computing, Communication Skills, Computer Science, Content Management Systems (CMS), Customer Relations, Customer/Client Research, Data Modeling, Data Structures, Data Visualization Tools, Database Technology, Digital Asset Management Software (DAM), HTML (HyperText Markup Language), JSON, JavaScript, Leadership, Legal, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Objectives, Marketing Software, Multiplatform/Cross-Platform, Needs Assessment, Online Marketing, Presentation/Verbal Skills, Project Control, Project Estimates, Project/Program Management, Relational Databases (RDBMS), Requirements Management, SQL (Structured Query Language), Salesforce.com, Short Messaging Service (SMS), System Integration (SI), Systems Administration/Management, Technical Writing, Test Plan/Schedule, Time Management, Web Analytics, Writing Skills, XML (EXtensible Markup Language)
LOCATION
Sterling, VA
POSTED
Today
Roles and Responsibilities:
o Lead discovery efforts to gather necessary information from clients and internal team members to appropriately understand business needs and solution requirements for digital marketing efforts
o Develop deep knowledge of each client's business and available data to ensure platform solutioning is on par with client's marketing objectives
o Translate business needs into detailed technical requirements for platform configuration, data schemas and system integrations to deliver against business needs
o Lead platform configuration and development of digital marketing campaigns across channels (email, SMS, push, in-app, etc)
o Oversee development, testing and deployment of platform work completed by developers
o Provide support to development teams working on platform integrations
o Create Architecture and Technical specifications documents
o Serve as day-to-day technical platform SME to internal and client teams
o Work closely with project management team to manage workflow and deadlines across multiple, simultaneous platform-related projects and change controls
o Provide support to senior team members throughout project estimation and Marketing Technology platform discovery / roadmapping engagements, as needed
o Provide support to internal execution services team for ongoing platform and schema optimizations, as needed
o Direct technical implementation of features, as needed, as a minor percentage of overall responsibility
Qualifications:
o Bachelor's degree in Computer Science, a related business or technology field, or equivalent work experience required
o Minimum of 2 years working with Salesforce Marketing Cloud, with demonstrated experience leading 3+ platform implementation projects
o Familiarity with commonly requested Salesforce Marketing Cloud integrations and associated technologies (CMS, DAM, CDP, Web Analytics, Data Visualization tools, client databases, etc)
o Deep understanding of Salesforce Marketing Cloud, including Email Studio, Mobile Studio, Interaction Studio, and JourneyBuilder; Salesforce CDP and Loyalty knowledge a plus
o Salesforce Marketing Cloud certification preferred
o Experienced data modeler in relational database systems
o Experienced writing SQL queries for Select/Insert/Update/Delete, including knowledge of multi-table joins and outer joins
o Demonstrated experience establishing and maintaining data structures, data extensions and automations within Salesforce Marketing Cloud
o Proficiency with AmpScript, JavaScript, JSON and XML
o Experience or familiarity with HTML, MJML, CSS and responsive email coding a plus
o gency experience preferred, with 2+ years of experience in a client-facing role and knowledge of overall agency structures and agile project management methodologies
o Solid understanding of digital marketing execution processes, audience segmentation methods, industry best practices, communication legal compliance, and downstream campaign analysis
o Excellent oral and written communication skills
o Comfortable working with all levels of an organization and capable of communicating as effectively with technical staff as with business and management
o Familiarity with a variety of marketing automation platforms and marketing cloud solutions a plus (Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Marketo or similar).

About the Company

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Kasmo Global