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Salesforce and Marketing Cloud Business Administrator

The Panther Group

Boston, MA

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JOB DETAILS
SALARY
$38
SKILLS
Alumni Relations, Auditing, Automation, Business Administration, Business Skills, Campaigns, Cloud Computing, Communication Skills, Computer Science, Cross-Functional, Customer Relationship Management (CRM), Data Cleaning, Data Management, Data Quality, Database Report Tools, Email Marketing, Email Software, HTML (HyperText Markup Language), Higher Education, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Communications, Marketing Software, Marketing Strategy, Nonprofit, Online Marketing, Operational Support, Performance Analysis, Quality Management, Reporting Dashboards, Reporting Skills, Requirements Management, SQL (Structured Query Language), Salesforce.com, Support Documentation, Systems Administration/Management, Systems Maintenance, Systems Scalability, Training/Teaching
LOCATION
Boston, MA
POSTED
30+ days ago

The Panther Group is seeking a Salesforce & Marketing Cloud Business Administrator to support University Advancement in managing and optimizing Salesforce and Marketing Cloud platforms. This role serves as the primary system administrator for Marketing Cloud, partnering closely with business stakeholders and IT to deliver scalable, high-quality CRM and digital marketing solutions.

The ideal candidate is both technically skilled and business-minded, with the ability to translate marketing needs into system functionality, improve automation, and support data-driven campaign execution across a large university environment.
Key Responsibilities
  • Serve as the primary administrator for Salesforce and Marketing Cloud within University Advancement
  • Configure, maintain, and optimize Salesforce CRM and Marketing Cloud to support marketing and communication needs
  • Design and implement automated marketing campaigns using Journey Builder, Automation Studio, and Email Studio
  • Gather business requirements and translate them into scalable system solutions and workflows
  • Support email marketing operations, including campaign setup, auditing, and performance tracking
  • Maintain system integrity through data quality management, including deduplication, imports, and validation processes
  • Manage user access, including roles, profiles, permissions, sharing rules, and queues
  • Provide user training, documentation, and ongoing support to improve adoption and system usage
  • Develop reports, dashboards, and analytics to measure campaign effectiveness and engagement
  • Collaborate with Advancement, Marketing & Communications, Alumni Relations, and other university departments
  • Test new Salesforce/Marketing Cloud releases and support system enhancements and data cleanup initiatives
  • Identify automation opportunities to improve efficiency and reduce manual processes
Required Qualifications
  • 3–5 years of experience in Salesforce CRM and/or Marketing Cloud
  • Experience with email marketing, mass communications, or digital campaign execution
  • Strong understanding of Salesforce administration and user management
  • Ability to work with data and reporting tools (analytics experience preferred)
  • Familiarity with SQL, SOQL, HTML, and/or AMPscript (or willingness to learn)
  • Strong communication skills and ability to work with cross-functional teams
  • Bachelor’s degree in Marketing, Business, Computer Science, or related field (preferred)
Nice to Have
  • Salesforce Administrator Certification
  • Marketing Cloud Administrator Certification
  • Experience in higher education, nonprofit, or advancement environments
  • Experience with campaign analytics and marketing automation strategy
Pay is up to $38 per hour DOE

About the Company

T

The Panther Group

The Panther Group is minority owned and certified, making diversity, equity and inclusion core components of our mission.

With our commitment to respecting and empowering our employees as individuals, diversity is a competitive advantage in the marketplace.

The Panther Group has a proven track record of connecting quality talent with the right position. We believe in a hands-on approach, with a focus on building lasting relationships with our Employees and our Clients. Our Employees find flexibility and growth to reach their career goals.

The Panther Group celebrates 25 years of recruitment and workforce solutions expertise. 

COMPANY SIZE
20 to 49 employees
INDUSTRY
Staffing/Employment Agencies
FOUNDED
1992
WEBSITE
http://thepanthergrp.com