Sales Operations Lead

Job Title

Sales Operations Lead

Job Description

CooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. We lead the industry in next-generation fertility and birth solutions that help conceive, deliver, and protect healthy babies. Our team cares enough to want to make a difference – for the communities in which we live and work and in the well-being of women, babies and families everywhere.

We strive to continuously develop best in class people, process, and technologies. Our Donor Gametes services support those seeking to realize their dreams of creating a family, and specifically serves the LGBTQ+ community, independent parents, and those with fertility challenges in need of donor sperm and/or donor eggs.

This role supports the Sr. Director, Global Sales Donor Gamete Services and is accountable for designing, governing, and continuously improving the sales operating model through process excellence, data analytics, CRM ownership, forecasting, and workforce management. The Sales Operations Lead partners with Sales Leadership, Commercial Enablement, Marketing, Finance, and Operations to ensure sales teams are supported by scalable systems, clear processes, and actionable insights that drive revenue execution and customer experience.

Responsibilities

Commercial Strategy:

• Drive operational support of commercial strategy through a deep understanding of market landscape, installed base, customer journey, and sales cycle creating enhancements to satisfaction and retention, B2B and B2C
• Design, Implement and govern sales process and operational programs that support achievement of revenue targets, market share expansion, and drive sustainable growth across multiple regions, leveraging data-driven insights and performance metrics
• Develop and maintain a strong understanding of operational levers for revenue, volumes, and customer behavior to support execution of sales promotions, campaigns, and capacity planning.
• Partner with with Marketing, Field Sales, Commercial Enablement and other sales stakeholders to operationalize the "go to market" model, ensuring scalable execution, improved lead flow, conversions and handoffs.
• Continuously analyze market trends, competitive dynamics, and customer insights to identify operational risks, opportunities and areas for process and system enhancements.

Performance Metrics and Analytics:

• Own sales performance measurement by leveraging analytics, forecasting, and predictive insights to drive informed operational decisions and continuous improvement Define, organize and maintain sales metrics and KPI's in the portfolio to improve sales efficiency, customer experience, lead conversion and team productivity
• Govern and optimize use of CRM, web platforms, and telephony systems to monitor demand channels, customer trends, pipeline health, and workforce utilization.
• Lead sales forecasting, pipeline management, and S&OP participation, ensuring alignment between revenue targets, capacity planning, and variable compensation objectives.
• Monitor and analyze sales and operational performance to assess the impact of process changes, identify inefficiencies, and prioritize optimization initiatives.

Operations Model:

• Own and continuously evolve the sales operating model to support proactive and predictive Inside Sales execution, improving lead conversion, throughput, and sales cycle time.
• Define and enforce clear front‑office and back‑office role delineation to streamline workflows, eliminate non‑value‑add activity, and enable scalable growth.
• Design, document, and refine structured sales processes, workflows, and workforce management practices, cultivating a culture of operational excellence and best‑practice adherence.
• Align roles, responsibilities, and activity standards with business strategy, performance metrics, and operational priorities, identifying risks and remediation plans impacting sales performance.
• Improve sales productivity by optimizing workflow design, transaction processing, lead handling, and time allocation across sales and support teams.
• Evaluate, implement, and govern advanced sales tools and technologies that enhance process efficiency, data integrity, and workforce effectiveness.
• Partner with Commercial Enablement and Sales Leadership by providing the operational foundation, process clarity, data insights, and system support required for effective training, coaching, and adoption of sales motions.

Work Environment:

Remote

Travel: ~20%

Qualifications

Qualifications, Knowledge, Skills and Abilities:

• Strong critical thinking and analytical mindset with strong business acumen and extreme ownership
• Solution driven approach; pressure tests norms and legacy process to enhance productivity
• Fosters culture of collaboration, continuous improvement, and celebrating wins
• Leads through influence, navigates ambiguity, and adapts to fast changing conditions
• Proven track record supporting commercial execution through operational excellence, including process design, systems enablement, and operating model alignment.
• Strong outside‑in perspective, with the ability to understand competitive landscape, customer dynamics, and market drivers across a diverse portfolio.
• Ability to motivate and influence teams through clear priorities, data‑driven performance management, and operational rigor.
• Exceptional communication and interpersonal skills, with the ability to build strong relationships with sales leadership, partners, and cross‑functional stakeholders.
• Deep knowledge of sales processes, methodologies, and CRM systems, with a passion for leveraging modern sales technologies and tools to drive efficiency, insight, and predictable performance.
• Minimum of 10 years' experience in Sales, Marketing, and Customer Service with progressive responsibility in sales operations, performance management, or commercial execution support.
• Proven track record of driving sales efficiency and revenue growth through process improvement, data analytics, and scalable operational solutions that support consistent sales execution and customer outcomes.
• Bachelor's degree in Business Administration, Marketing, or a related field; MBA preferred

Job Info

• Job Identification 11720
• Job Category Sales
• Posting Date 06/22/2026, 02:59 PM
• Job Schedule Full time
• Locations Park Plaza Medical Office Building, Houston, TX, 77004, US (On-site)
• Company CooperSurgical