Sales Manager

Store - RAL-WAKE FOREST, NC

The Sales Manager leads and champions a high-performing selling culture across the store, driving strong sales results and an engaging customer experience. This role oversees front-end and service operations, ensuring consistent execution of selling behaviors,brand standards, and operational expectations. The Sales Manager supports the achievement of key sales and service KPIs through effective leadership, customer-focused coaching, and efficient day-to-day execution.

Major Activities

• Assist Store Manager in leading and managing adherence to Standard Operating Procedures (SOPs) and Company programs to ensure compliance with applicable laws and requirements.
• Ensure execution of Company policies and standards, holding team accountable for store conditions and results.
• Model and coach best-in-class Customer Experience and ART of Selling behaviors, driving conversion and customer satisfaction.
• Provide Manager-on-Duty (MOD) coverage, maintaining floor leadership, service standards, and operational continuity.
• Ensure accurate and efficient use of POS and Self-Checkout systems, supporting smooth transactions and customer support.
• Oversee Balloons business, birthday party operations, and other in-store programs and events
• Promote and enroll customers in the Loyalty Rewards Program, driving retention and repeat visits through consistent execution.
• Champion MCC/Extend services (US only), ensuring team awareness and customer adoption of protection plans and offerings.
• Drive sales and operational excellence in the Knit & Sew Shop, including expertise and oversight of the Cut Bar experience.
• Ensure efficient execution of BOPIS and Same Day Delivery, delivering timely order fulfillment and strong omni-channel service.
• Support Custom Framing operations, including customer consultations and coordination with the frame shop (in select volume frame shops).
• Train, coach, and develop team members through structured TM onboarding and ongoing skill-building across assigned departments.
• Partner in maintaining strong Asset Protection practices, reducing shrink through awareness, compliance, and safe operations.

• 3+ years retail leadership experience

• Ability to remain standing for long periods of time
• Ability to move throughout the store
• Regular bending, lifting, carrying, reaching, and stretching
• Ability to lift, carry, push, and pull merchandise and fixtures, up to 25-50 pounds with or without reasonable accommodation.
• Ability to climb ladders or step stools to stock and retrieve products.
• Ability to perform repetitive motions, including scanning items, stocking shelves, and operating POS equipment.
• Ability to work in a fast-paced environment with frequent customer interactions.
• Work hours include nights, weekends and early mornings