Sell and organize private events ensuring the success and profitability of a restaurant bar and entertainment destination. Market segments and sales strategies to be determined by venue and corporate leadership.
Actively solicit new business opportunities by conducting effective sales calls, external sales visits, and presentations to potential clients. Handle special event inquiry calls, negotiate space, assist with development of catering menus, create event proposals, and conduct site inspections.
Represent company in communicating with prospective clients, planners, and vendors, including checking availability and placing holds, conducting site visits, creating budget estimates, and explaining venue policies, procedures, and best practices.
Generate new leads from cold calls and negotiate and close contracts.
Monitor changes in sales/special events industry in local market and develop strategies to improve and adjust to those changes.
Identify and evaluate potential business from existing corporate and entertainment clients.
Ensure all invoices and paperwork are submitted to Accounting promptly and within deadlines. Responsible for ensuring all monies are collected prior to each event. Maintain procedural documentation to meet all internal accounting audit and financial controls.
Attend weekly meetings with operations management to review upcoming events for the week and attend pre-shift with the staff on nights of events.
Assist with developing and enhancing catering and banquet menus that promote upselling options based on dynamic pricing opportunities.
Submit monthly reports including PACE Monthly Sales Plan, site visits, and cross-sell opportunities. Responsible for financial aspects involved in promoting and selling venue and achieving overall financial sales goals/targets. Provide updates on strategies and financials at monthly operating reviews.
Ensure events are accurately scheduled in event management system to ensure no conflicts with other departments and identify booking opportunities.
Communicate and uphold all corporate standards, guidelines, policies, and procedures in accordance with local state and federal laws and regulations. Maintain personal integrity by abiding by and supporting the values and principles of the company. Follow and support brand SOPs. Participate and respond to the annual company audits.
Perform other duties as assigned.