The Sales Manager is responsible for driving revenue for two hotels and their associated restaurants by actively selling to both individual and group clients in alignment with the objectives outlined in the strategic sales and marketing plan. This role has direct responsibility for generating and managing group sales, negotiated rate accounts, and banquet and catering business. The Sales Manager will ensure all sales activities and bookings are strategically focused on maximizing revenue per available guest room and overall property profitability. Additionally, the Sales Manager will support marketing efforts as needed to enhance visibility and drive demand.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Essential functions include but are not limited to the following:
Builds client base through sales blitzes, cold calling, prospecting, direct mail, networking and referrals.
Conducts site tours as needed, represents the hotel at trade shows and business events, focusing on all markets local and national.
Identifies gap periods (30/60/90 days & beyond), recommends targeted sales & marketing plans to fill, and communicates effectively to ensure proper execution of plan.
Generates maximum revenue in the rooms and banquets departments through achievement of specific revenue booking goals in support of the hotel's established strategies.
Analyzes the hotel's demand segments and sources of business for each to maximize revenues and profit.
Knows the principle competition for each segment and leverages hotel's relative strengths against each.
Delivers the best service, quality and value to every customer, every time.
Personally demonstrates a commitment to customer service by soliciting and responding promptly to guest needs and in meeting expectations.
Maintains effective involvement with key community organizations.
Finalizes contracts for group bookings.
Converses with guest and hotel department heads to plan function details, such as space requirements, time schedule, and food service.
Maximizes profit and optimize space through sales in accordance with established pricing models, exercising good judgment.
Prepares monthly reports as requested by management, such as monthly pace reports, sales inquiry, sales site visits, sales action plan, etc.
Records and maintains all sales activity daily in Delphi.
QUALIFICATIONS / REQUIREMENTS
Relevant experience or training, which may be demonstrated via degree or certificate, completion of apprenticeship, or relevant work experience is preferred.
At least two years of hotel sales experience required.
Ability to travel between corporate office (primary work location) and properties, as needed.
Experience with Hilton branded hotels is strongly preferred.