Lets introduce ourselves
As Vice President, Sales & Marketing, you will lead the strategy, execution, and performance of VCFS's national sales, marketing, F&I, and retailer engagement functions. This role is responsible for driving revenue growth, F&I product penetration, loan and lease origination volume, and overall retailer and customer satisfaction across the Volvo Cars U.S. retailer network.
You will provide strategic leadership over a national field organization, overseeing Regional Sales & Marketing Managers and cross-functional teams, while aligning captive finance objectives with Volvo Cars USA's broader commercial strategy. This role requires a balance of executive-level strategic planning and hands-on leadership to deliver measurable business results, strengthen retailer relationships, and enhance the customer experience.
What youll do
Strategic Leadership & Business Performance
- Develop and execute national sales and marketing strategies aligned with VCFS and Volvo Cars USA objectives to drive sustainable revenue growth and market share expansion.
- Establish and achieve annual, quarterly, and monthly targets across:
o Retail and lease originations
o F&I product penetration (Volvo Increased Protection products)
o Retailer engagement and performance metrics
- Lead long-range planning, including financial forecasting, budgeting, and P&L oversight for sales and marketing functions.
- Identify and develop new financial services products, programs, and revenue opportunities in collaboration with internal and external partners.
Sales & Field Organization Leadership
- Lead and develop a national sales organization, including Regional Sales & Marketing Managers and Market Teams supporting 280+ Volvo retailers.
- Establish performance expectations and accountability frameworks for all field roles.
- Coach and mentor leaders to build high-performing teams and strong retailer relationships.
- Drive a consultative sales culture focused on data-driven decision-making and retailer profitability.
Retailer & OEM Partnership Management
- Serve as the primary VCFS liaison to Volvo Cars USA senior leadership on all sales and marketing initiatives.
- Cultivate and maintain strong relationships with key retailer principals and high-performing retailers.
- Partner with Volvo Cars stakeholders on incentive programs, sales campaigns, and integrated strategies to drive vehicle sales and financing penetration.
- Lead retailer engagement strategies, including national and regional meetings, performance reviews, and executive summits.
Marketing, Programs & Customer Experience
- Oversee development and execution of retailer and customer-facing marketing programs, communications, and tools.
- Lead branded F&I program strategy (e.g., VIP) including product design, training, incentives, and customer experience enhancements.
- Ensure alignment of marketing initiatives with customer journey improvements and digital experience strategies.
- Monitor customer satisfaction performance and implement initiatives to improve retailer and customer outcomes.
Analytics, Performance Management & Reporting
- Implement data-driven sales management practices, including reporting on:
o F&I penetration
o Origination volumes
o Retailer performance metrics
- Develop and deploy analytical tools and dashboards to support field decision-making and performance tracking.
- Evaluate effectiveness of sales programs and campaigns, adjusting strategies to optimize results.
Credit, Compliance & Risk Alignment
- Provide strategic oversight and input into credit policies, pricing, and product structures.
- Ensure adherence to all regulatory, legal, and compliance requirements across retailer network execution.
- Partner cross-functionally with risk, legal, and operations teams to align business objectives with risk management practices.
What youll bring
- Proven executive leadership experience in automotive finance, sales, and marketing (10-15 years preferred).
- Deep expertise in:
o Automotive finance and F&I programs
o Retailer network management
o Sales strategy and execution
- Demonstrated success in driving revenue growth, increasing product penetration, and managing large-scale portfolios.
- Strong financial acumen, including budgeting, forecasting, and P&L management.
- Advanced analytical capabilities with experience leveraging data to inform strategy and decision-making.
- Proven ability to develop, coach, and lead high-performing teams across multi-region environments.
- Exceptional communication, negotiation, and influencing skills at executive and retailer levels.
- Strong understanding of credit, leasing, and retail finance structures.
- Proficiency in Microsoft Office Suite and data analysis/reporting tools.
Personal Profile:
- Strategic, results-oriented leader with a strong bias for execution.
- Highly collaborative with the ability to influence cross-functional and external stakeholders.
- Strong leadership presence with the ability to inspire and develop teams.
- Customer-focused mindset with a commitment to improving retailer and end-customer experiences.
- High integrity and sound business judgment.
- Ability to operate effectively in a fast-paced, dynamic environment.
- Comfortable balancing strategic priorities with operational execution.
- Willingness to travel moderately domestically.
Salary Range:
Compensation is determined based on experience, qualifications, internal equity, location and company guidelines