Sales Development Representative

Sales Development Representative

Description -

Job Description

Sales Development Representative (SDR)

Business Unit: HP Industrial Print Location: Alpharetta, GA (Onsite)

About HP Industrial Print

HP Industrial Print is transforming the world of digital manufacturing with industry‑leading HP Indigo and inkjet press technology. Our solutions help customers innovate, scale, and grow through high‑quality, high‑productivity digital print.

The Opportunity

HP Industrial Print is seeking a motivated Sales Development Representative (SDR) to help drive net‑new business and build qualified sales pipeline across an assigned territory. In this role, you will be on the front lines of customer engagement-identifying opportunities, sparking interest, and connecting prospects with HP's industry‑leading digital press solutions.

This is a full‑time, onsite role based in Alpharetta, GA, working closely with Field Sales, Marketing, and the HP Graphics Experience Center.

What You'll Do

• Prospect and qualify new business opportunities with converters and print service providers
• Execute outbound outreach via phone, email, and LinkedIn, and qualify inbound leads from marketing programs
• Identify key decision‑makers and schedule high‑quality meetings for Field Sales Representatives
• Support HP marketing initiatives, customer events, and Graphics Experience Center activities
• Maintain accurate activity, pipeline, and account information in Microsoft Dynamics CRM
• Learn and communicate the value of HP Indigo digital press technology with confidence and clarity
• Collaborate with sales teams to refine messaging, handle objections, and improve conversion rates

Tools You'll Use

• Microsoft Dynamics CRM
• Outreach sales engagement platform
• ZoomInfo and D&B Hoovers
• Bombora and 6sense intent data
• LinkedIn Sales Navigator

What We're Looking For

• Bachelor's degree or equivalent professional experience
• 2-3+ years of experience in sales development, inside sales, or B2B prospecting
• Strong communication, listening, and relationship‑building skills
• Results‑driven mindset with the ability to manage high‑volume outreach
• Comfortable working onsite, five days per week
• Experience in B2B technology, industrial markets, or digital printing is a plus, but not required

How Success Is Measured

• Generate $10M+ in qualified sales pipeline annually
• Maintain active coverage of approximately 1,000 accounts within the assigned territory
• Deliver high‑quality opportunities that convert into closed HP Indigo business

Why HP

At HP, we're building a world where innovation drives meaningful impact. You'll work with cutting‑edge technology, collaborate with talented teams, and grow your career at a global company that values diversity, inclusion, and continuous learning.

Salary:

The on-target earnings (OTE) range for this role is $93,050 to $143,300 USD annually with a 80%/20% (salary/incentive) mix. There are additional opportunities for pay in the form of bonuses and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 13 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview [https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job -

Sales

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

Relocation -

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP's EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"