Sign upLog in

Sales and Marketing Manager

Uptown Alley_Uphoff Ventures

Midlothian, Virginia

Apply
JOB DETAILS
SKILLS
Adobe Creative Suite, Advertising, Brand Marketing (Branding), Brand Strategy, Budget Management, Business Development, Campaigns, Channel Marketing, Communication Skills, Content Development, Content Management, Content Management Systems (CMS), Cross-Functional, Customer Relations, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Customer Satisfaction, Detail Oriented, Email Campaign, Email Marketing, English Language, Entertainment and Media, Event Marketing, Exceeded Sales Goal, Facebook, Financial Analysis, Gaming, HRIS/HRMS, Health Insurance, Leadership, LinkedIn, Marketing, Marketing Campaign, Marketing Strategy, Media Campaigns, Microsoft Office, Microsoft Windows Operating System, Multitasking, Music, Online Marketing, Organizational Skills, Performance Analysis, Point of Sale (POS) Systems, Presentation/Verbal Skills, Restaurant, Revenue Growth, Revenue Management, Revenue Planning, Sales, Sales Prospecting, Sales Strategy, Schedule Development, Social Media, Team Player, Time Management, Training Program Development, Training/Teaching, Vendor/Supplier Relations, Vision Plan, Visual Communication, Website Management, Willing to Travel, Writing Skills
LOCATION
Midlothian, Virginia
POSTED
7 days ago
Benefits:
  • Fun and Exciting Work Environment
  • Culture & Community - engaging team events, monthly team recognition
  • 401k, Roth IRA
  • Financial Security - competitive salary, incentive bonus structure
  • Generous Paid Time Off Policies
  • Work-Life Balance - Flexible working schedule
  • Paid Parental Leave
  • Health & Wellbeing - company sponsored health and vision insurance
  • Professional Development
Role Description

Uptown Alley is seeking an energetic and strategic Sales and Marketing Manager to drive revenue growth and brand visibility through innovative sales initiatives and digital marketing efforts. This role blends sales leadership, event-driven marketing, and digital content strategy to maximize bookings, enhance customer engagement, and position Uptown Alley as a premier entertainment destination.

You will oversee all sales activities — including corporate events, group bookings, and private functions — while also managing digital campaigns across social media, the company website, and email marketing channels. This includes creating and scheduling content, managing paid ads (Meta Business Suite), and developing branded materials through tools like Canva.

Key Responsibilities

  • Lead sales strategies that drive group bookings, private events, and corporate partnerships to achieve monthly and annual revenue targets
  • Manage the end-to-end sales process: prospecting, client communication, proposals, event consultations, and post-event follow-up
  • Build and maintain strong relationships with clients, vendors, and community organizations
  • Oversee Uptown Alley’s digital presence — including social media channels (Facebook, Instagram, TikTok, LinkedIn), website updates, and online event listings
  • Plan and execute digital marketing campaigns using Meta Ads Manager, Google Ads, and email marketing tools
  • Create engaging visual content and promotional materials in Canva aligned with brand identity
  • Monitor campaign performance analytics and adjust strategies to optimize reach, engagement, and conversions
  • Collaborate with marketing and operations teams to ensure cohesive messaging across all channels
  • Participate in community outreach, sponsorships, and partnerships that drive awareness and guest traffic
Qualifications

  • Proven experience in Sales, Marketing, or Business Development, preferably in the hospitality, entertainment, or events industry
  • Strong digital marketing expertise, including social media management, paid advertising (Meta/Google), email campaigns, and website CMS platforms
  • Proficient in Canva and familiarity with Adobe Creative Suite a plus
  • Excellent written, verbal, and visual communication skills
  • Demonstrated ability to meet or exceed sales goals and manage client relationships
  • Strong organizational and multitasking abilities in a fast-paced environment
  • Leadership and team collaboration skills to effectively coordinate with cross-functional teams
  • Experience with CRM systems and standard office software (MS Office, Google Workspace)
  • Flexibility to work evenings, weekends, and holidays as required by business needs
  • Associate’s or Bachelor’s degree in Marketing, Business, Hospitality Management, or related field preferred
 Experience:
  • Minimum 1-2 years experience with an FEC or restaurant in a managerial or leadership position. 
  • Experience in a high-volume environment.
  • Desirable - Previous experience at an FEC or restaurant 
Skills & Competencies:
  • Excellent verbal and written communication skills
  • Time management skills
  • Leadership skills
  • Meticulous attention to detail
  • Desirable - Basic understanding of financial analysis and budget management. Familiarity with the latest entertainment trends and technology. 
  • Technological Proficiency
    • Basic working knowledge of our Customer Relationship Management (CRM) Software
      • Working knowledge of our Reservation and booking software.
    • Working knowledge of our Point-of-Sale (POS) System
  • Intermediate skills with Microsoft office, and Windows based PCs
    • Intermediate payroll and HRIS platform understanding 
    • Desirable - Social media proficiency 
Personal Qualities:
  •  Self motivated, strong teamwork ethic and attitude, passion for their work, maintains professional demeanor.
Languages:
  • English
  • Desirable - Spanish
Department: Operations
Location: On-Site
Travel Required: Occasionally
Type: Full-Time
Working Pattern: Monday-Friday, Weekends, Nights, Holidays
Reports To: General Manager
Collaborates With: Sales and Marketing, Payroll, Operations Team
Supports & Engages With: Manager Assistants, FOH, BOH, Guests




About the Company

U

Uptown Alley_Uphoff Ventures