Support the Experience Behind Every Move-In at Prime Independent Living Gastonia!

Prime Independent Living, a premier luxury Independent Living community, is seeking a detail-oriented, relationship-driven Sales and Marketing Coordinator to support our sales efforts and create a seamless experience for prospective residents and their families.

This role is ideal for someone who thrives in a people-focused environment and enjoys balancing organization, communication, and hospitality. 

If you're naturally warm, highly organized, and love being part of a team that creates meaningful experiences, this is a unique opportunity to make an impact.

Why Join Prime?

• Luxury Independent Living Environment – Be part of a hospitality-driven, high-touch community
• Collaborative Team Culture – Work alongside a supportive Leasing Director and leadership team
• High-Impact Role – Play a key part in the prospect and resident journey
• Purpose-Driven Work – Help seniors and their families navigate an important life transition

Responsibilities

Lead Management & Sales Support

• Support the Leasing Director in managing inquiries and ongoing prospect follow-up
• Respond to phone, email, and in-person inquiries with professionalism and warmth
• Maintain consistent outreach with prospects, including nurturing long-term leads
• Accurately track all activity and communication within the CRM system
• Help ensure timely, organized, and consistent engagement throughout the sales process

Tours & Prospect Experience

• Coordinate, schedule, and confirm community tours
• Assist with discovery conversations to understand prospect needs and timing
• Support and conduct tours as needed, delivering a welcoming and engaging experience
• Ensure all tour materials and spaces are prepared and presentation-ready

Move-In Coordination

• Assist with collecting and organizing all required residency documentation
• Coordinate key steps in the move-in process, including scheduling and communication
• Ensure paperwork is complete, accurate, and submitted on time
• Guide families through next steps with clear, proactive communication
• Partner with internal teams to ensure a smooth and positive move-in experience

Marketing, Outreach & Events

• Assist in planning and executing on-site events, including RSVP tracking and follow-up
• Support outreach efforts such as email campaigns and community relationship-building
• Help maintain marketing materials to ensure brand consistency
• Participate in events that drive engagement and lead generation

Administrative & CRM Support

• Maintain organized digital and physical prospect files
• Track inquiries, appointments, and sales activity for reporting
• Assist in preparing sales and marketing reports
• Support day-to-day administrative needs of the leasing team

Hospitality & Customer Experience

• Create a warm, welcoming, and professional experience for all visitors and families
• Ensure the community and tour path are consistently presentation-ready
• Uphold Prime's hospitality-driven culture in every interaction

Qualifications

• 1–3 years of experience in sales, leasing, hospitality, healthcare, or senior living preferred but not required
• Strong communication skills with the ability to build trust and rapport quickly
• Highly organized with strong attention to detail and follow-through
• Comfortable managing multiple priorities in a fast-paced environment
• Self-motivated, proactive, and service-minded
• Experience with CRM systems and Microsoft Office preferred
• Professional presence with a polished, customer-facing demeanor
• Passion for working with older adults and their families

Schedule & Requirements

• Full-time, onsite role (Hourly)
• Schedule determined in partnership with leadership and based on community needs
• Some availability for occasional evenings or events may be requested
• Valid driver's license and reliable transportation required

Join Prime Independent Living - Where Every Detail Shapes the Experience

At Prime, we believe the journey matters just as much as the destination. As a Sales and Marketing Coordinator, you play a vital role in creating a seamless, thoughtful, and welcoming experience for every future resident.

Apply today and be part of a team that turns first impressions into lasting connections.