Beverages, Brokerage, Communication Skills, Consumer Packaged Goods, Cross-Functional, Customer Relations, Customer Relationship Management (CRM), Customer/Client Research, Distribution Channel, Follow Through, Food and Beverage Industry, Healthcare, Operational Support, Organizational Skills, Product Demonstration, Production Support, Purchasing/Procurement, Relationship Management, Retail, Sales, Sales Management, Sales Pipeline, Sales Prospecting, Startup, Trade Shows, Willing to Travel
Location: Portland, OR (national travel required)
Compensation: $55,000-$65,000 base + performance incentives + profit-sharing eligibility
Reports to: General Manager
About Good Wolf Probiotic Sodas
Good Wolf is a fast-growing Oregon-based beverage brand crafting modern sodas with probiotics that sit between soda and kombucha alternatives: refreshing, functional, and flavor-forward. We are a small team with aggressive growth targets. We care deeply about how we grow, not just how fast. Integrity, follow-through, and respect for each other's time matter here. This is a hands-on role in a growing company. We're looking for someone who wants to build something, not just maintain it.
The Role
This is a hybrid role combining sales, account management, field execution, and production support. You are a hands-on builder who thrives on organization, autonomy, and switching between customer-facing work and operational support. You understand that our growth depends not just on hitting targets, but on the integrity and follow-through of every relationship you manage. This is one of the most revenue-critical roles on our team, and we're looking for someone who takes that seriously without losing the soul of the brand in the process.
- Maintaining and growing existing accounts, both direct retail and brokerage
- Prospecting and developing new retail opportunities
- Managing distributor relationships
- Executing sampling and in-store activations
- Supporting production during peak periods
This is not a desk-only sales job. It requires organization, autonomy, and comfort switching between customer-facing work and operational support.
What You'll Own
Sales & Account Management (Core Focus)
- Maintain regular communication with existing retail and distributor accounts
- Prospect new retail opportunities and follow up on inbound leads
- Manage relationships with regional distributors and direct retail vendors
- Support promotions, resets, and account-specific needs
- Log activity and maintain clean pipeline visibility in HubSpot CRM
Field Execution
- Represent Good Wolf at food & beverage shows and expos
- Execute weekly direct deliveries to select retail accounts
- Gather and relay real-time customer and buyer feedback
- Conduct in-store demos and sampling events
Seasonal Production Support
- Assist with production during peak season
- Support canning days as needed
- Coordinate with GM to balance field and production demands
Typical Weekly Time Allocation (Average)
- 45-55% Sales & account management
- 20-25% Field work (demos, deliveries, retail visits)
- 10-20% Production support (seasonal variation)
- 5-10% CRM, planning, coordination
Workload flexes seasonally. During slower production periods, focus shifts toward prospecting and account growth. During peak production weeks, production support temporarily increases. National travel (tradeshows) 2-4 times a year, 1 regional overnight travel requirement per quarter, regional same-day travel as needed to support accounts.
What We Don't Want
- Someone who views this as a desk job and avoids field work or operational support.
- Someone who treats the CRM as a reporting burden, not a tool for visibility and follow-through.
- Someone who requires constant direction or lets priorities slide due to lack of planning.
- Someone who focuses only on new accounts at the expense of maintaining existing account relationships.
What You've Done Before
Must haves:
- Food & beverage or CPG experience
- Distributor or broker experience
- Demo/sampling experience
- CRM familiarity, we use Hubspot
Compensation & Benefits
- $55,000-$65,000 base salary
- Performance incentives - 2.5% of total growth revenue YoY
- Profit-sharing eligibility
- $200/month healthcare stipend
- Generous PTO
- Paid travel for trade shows and industry events (roughly 6 3-5 day trips per year)
- Growth opportunity as the company scales
What We're Really Looking For
- A hands-on builder motivated by ownership and autonomy.
- Organized, disciplined, and comfortable wearing multiple hats in a startup environment.
- A strong communicator who values clarity and follow-through.
- Someone who is resilient and excited about building long-term relationships and infrastructure as the company scales.