Retail Marketing Manager

Job Title: Retail Marketing Manager

Department: Brand Experience

Reports to: Director – Brand Experience

Hours Available: M-F 8:30 am-5:30 pm EST (1-hour unpaid lunch break)

FLSA Class: Exempt

EEO1 Classification: First/Mid-Level Officials and Managers

Physical Address: 200 Sea Ln, Farmingdale, NY 11735

Salary Range: $80,000 - $120,000 (Actual compensation will be determined based on experience, location, and other factors permitted by law)

 

Job Summary: The Retail Marketing Manager is responsible for developing and executing retail marketing programs that elevate brand presence, drive sell-through, and strengthen partnerships across our wholesale retail network. Initially, this role will focus exclusively on retail partner execution—not owned brick-and-mortar—and leads the strategy, development, and deployment of in-store marketing assets including POP, displays, fixtures, racks, graphics, and retail activation programs. The role may expand in the future when BEDGEAR opens a flagship location(s). Working cross-functionally with Sales, Product, Brand, and Operations, the Retail Marketing Manager ensures our products are presented consistently, compellingly, and effectively at retail—bringing our brand to life where consumers shop.

Essential Functions (included but not limited to):

Retail Marketing Strategy & Execution

• Develop and execute retail marketing strategies that support brand objectives, product launches,

and sales priorities across retail partners.

• Own retail-specific marketing calendars, ensuring timely delivery of campaigns, programs, and in-store activations.
• Translate brand and product strategies into compelling, retail-ready execution.

In-Store Experience & Merchandising

• Lead the development and rollout of in-store merchandising assets including POP, displays,

racks, fixtures, signage, and graphics.

• Partner with internal teams and external vendors to design, produce, and deploy retail assets on time and within budget.
• Ensure brand consistency and quality across all retail environments while allowing for retailer-specific customization when needed.

Retail Partner Collaboration

• Serve as a key marketing partner to the Sales team, supporting sell-in, line reviews, resets, and new account opportunities.
• Collaborate with retail partners to align on in-store initiatives, promotional programs, and execution standards.
• Support sales presentations with compelling retail marketing materials and concepts.

Product Launches & Programs

• Lead retail marketing support for new product launches, including in-store storytelling, education, and promotional tools.
• Develop turnkey retail programs that are easy for partners to implement and effective at driving conversion.

Project Management & Budget Oversight

• Manage multiple retail marketing projects simultaneously, from concept through execution.
• Own retail marketing budgets related to in-store assets, installations, and programs.
• Track timelines, costs, and ROI, continuously optimizing based on performance and feedback.

Measurement & Continuous Improvement

• Partner with Sales and Analytics teams to assess the effectiveness of retail marketing initiatives.
• Gather insights from the field, retail partners, and internal stakeholders to improve future programs.
• Stay informed on retail marketing trends, competitive activity, and best practices within the bedding and home goods space.

Please note that this job description is not intended to provide an exhaustive listing of tasks, activities, or responsibilities required of the employee in this role. Tasks, responsibilities, and duties may change without notice..

Core Competencies (with difficulty levels):

• Thinking Strategically (Level 4): Anticipates retail partner needs and market dynamics to translate brand and product strategy into actionable, retail-ready programs that support sell-through, launches, and long-term growth across wholesale environments.
• Achievement Orientation (Level 4): Consistently delivers high-quality retail marketing assets and in-store programs by managing timelines, details, vendors, and approvals to ensure flawless execution at retail.
• Collaborating with Others (Level 4): Partners effectively with Sales, Brand, Product, and Operations to align priorities, integrate feedback, and ensure retail marketing initiatives support broader business objectives and field execution.
• Fostering Communication (Level 4): Clearly communicates ideas, expectations, timelines, and updates to internal teams, retail partners, and vendors to maintain alignment and drive confident execution.
• Client Focus (Level 4): Applies a deep understanding of retail partner expectations and end-consumer behavior to design in-store experiences, merchandising, and programs that drive engagement and conversion.
• Project Management (Level 4): Plans, prioritizes, and manages multiple retail marketing initiatives simultaneously—from concept through rollout—balancing scope, timelines, resources, and budget ownership.
• Problem Solving (Level 4): Develops innovative, practical solutions to retail challenges by adapting creative concepts to physical space constraints, retailer requirements, and operational realities.

Skills:

• Develop and execute in-store merchandising assets including POP, displays, fixtures, racks, and signage.
• Translate brand and product strategies into effective, retail-ready programs that drive sell-through.
• Manage vendors and production partners to deliver retail assets on time, on budget, and to brand standards.
• Plan and manage retail marketing calendars tied to launches, resets, and promotions.
• Track and control retail marketing budgets and production costs.
• Support Sales with retail marketing materials for sell-in, line reviews, resets, and new account efforts.
• Ensure consistent brand presentation across retail partners while adapting to retailer-specific requirements.
• Coordinate cross-functionally to move retail initiatives from concept through in-store execution.
• Assess retail marketing effectiveness using field feedback and performance insights.

Minimum Requirements:

• Must be 18 years of age or older
• HS Diploma or GED
• Must be legally authorized to work in the United States and have IDs needed to verify
• English proficient (reading, writing, speaking, comprehension)
• Successful completion of a criminal background check is required

Preferred Education/Qualifications:

• 5–8 years of experience in retail marketing, trade marketing, or shopper marketing.
• Experience supporting wholesale or partner-led retail environments (not DTC-only).
• Proven experience developing and executing in-store merchandising and POP programs.
• Strong project management skills with the ability to manage multiple timelines and stakeholders.
• Experience working with external vendors, fabricators, printers, and installers.

Physical Demands:

Key:

N-Never

O-Occasional; 1-33% of time

F-Frequent; 34-66% of time

C-Constant; 67-100% of time

BEDGEAR® is proud to be an Equal Opportunity Employer that participates in the E-Verify program!
 

Why Work @ BEDGEAR?

If you’re looking for a career and not just a job, BEDGEAR provides a work environment that accelerates growth for all its team members. Keeping up with the everyday challenges of a fast-growing consumer goods company demands a team of all-in players, who are focused on continuous improvement, collaboration, leadership, and have a growth-mindset. If you want to elevate yourself personally and professionally, surrounding yourself with others that share the same values, beliefs, and behaviors will provide the support and extra push to reach new heights and smash new goals. At BEDGEAR you can expect to find successful teammates who exemplify our core values of being:

HUNGRY - HUMBLE - CURIOUS - CLEVER - COMMITTED - HUMANITARIAN

About BEDGEAR® PERFORMANCE®

Launched in 2009, BEDGEAR® is the brand of Performance® that provides innovative bedding by focusing on an active lifestyle and well-being. BEDGEAR’s sleep solutions are engineered with Performance fabrics that are temperature neutral and instant cooling and maximizes airflow to allow the body to naturally regulate its temperature. With a core belief of One Size Does Not Fit All™, BEDGEAR has redefined the way people view sleep by developing interactive in-store experiences and breathable bedding products that are personally fit to a consumer based on specific factors, including body type, sleep position and temperature. BEDGEAR is dedicated to integrating environmental responsibility into product development to ensure less returned goods are being sent to landfills. BEDGEAR is essential to the rest and recovery routines of professional athletes and active people who need to maximize their sleep. A proud manufacturer in the USA, BEDGEAR offers mattresses, pillows, sheets, blankets, pet beds as well as travel, kids and baby products that often feature removable and washable covers to maintain a clean and healthy sleep environment. BEDGEAR is represented in more than 4,000 retail stores across the globe and has earned more than 220 U.S. and worldwide patents, trademark registrations and pending applications. Sleep Fuels Everything®!

Learn more at bedgear.com.