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Retail Marketing Associate

SUNSHINE OUTDOORS LLC

Bentonville, AR

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JOB DETAILS
SKILLS
Analysis Skills, Business Growth, Competitive Analysis/Strategy, Content Development, Cross-Functional, Customer/Client Research, Dental Insurance, Detail Oriented, Ecosystems, Follow Through, Health Insurance, Maintain Compliance, Major Accounts, Marketing, Marketing/Promotional Messaging, Microsoft Excel, Microsoft PowerPoint, Multitasking, National Sales, Organizational Skills, Pricing, Product Development, Product Marketing, Product Positioning, Product Strategy, Product Support, Project/Program Coordination, Project/Program Management, Purchasing/Procurement, Quality Management, Retail, Sales, Sales Support, Style Guide, Team Player, Website Conversion, eCommerce, eCommerce (B2X) Marketing
LOCATION
Bentonville, AR
POSTED
30+ days ago
Benefits:
  • 401(k)
  • Dental insurance
  • Health insurance

Company Overview


Sunshine Outdoors LLC is a growing supplier of outdoor and recreational products, including camping chairs, beach chairs, cots, and outdoor accessories. Our products are sold through major national retailers such as Walmart and other leading accounts across North America.


Our Bentonville office works closely with retail partners and cross-functional teams in the U.S. and Asia to support product development, marketing execution, and business growth.


Position Summary


We are seeking a Retail Marketing Associate to support product marketing, eCommerce content, and competitive analysis for key retail accounts.


This role is highly execution-focused and plays a critical part in improving PDP content, supporting product development decisions, and driving retail readiness. The ideal candidate understands how product, content, and data come together to win at retail—especially within the Walmart ecosystem.


Key Responsibilities


1. Retail Content & PDP Optimization


  •  Create and optimize product listings for Walmart (titles, bullets, descriptions, keywords) 
  •  Ensure compliance with Walmart Style Guide and improve Content Quality Scores 
  •  Coordinate product images (silo, lifestyle, infographics) and enhanced content 
  •  Support review strategy and monitor customer feedback (Bazaarvoice, etc.) 
2. Competitive Analysis & Market Insights


  •  Conduct comp shop analysis across Walmart, Target, and Amazon 
  •  Track pricing, features, materials, and customer reviews 
  •  Identify product gaps, trends, and opportunities for new development 
  •  Translate insights into clear recommendations for Sales and Product teams 
3. Product Marketing & Development Support


  •  Support product positioning, key selling points, and naming 
  •  Work with Product Development and China team on samples and revisions 
  •  Assist in packaging direction and marketing messaging 
  •  Help prepare line reviews and buyer presentations 
4. Project Coordination


  •  Track sample status, PDP readiness, and key timelines 
  •  Coordinate across Sales, Product, Marketing, and overseas teams 
  •  Ensure alignment between product specs, content, and retail requirements 
Qualifications


  •  Bachelor’s degree in Marketing, Business, or related field 
  •  1–3 years of experience in marketing, retail, or eCommerce 
  •  Experience with Walmart or major retail accounts is a strong plus 
  •  Strong Excel and PowerPoint skills 
  •  Detail-oriented with strong organizational and follow-up skills 
  •  Ability to manage multiple projects in a fast-paced environment 
  •  Experience working with overseas teams is a plus 
What Success Looks Like


  •  PDP content is accurate, optimized, and improves conversion 
  •  Competitive insights are actionable and influence product decisions 
  •  Samples, content, and timelines are well-coordinated 
  •  Strong support to Sales team for line reviews and customer meetings

About the Company

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SUNSHINE OUTDOORS LLC