Regional Vice President

Responsibilities:

Oversees and directs all operating components of communities in the region to include management of General Managers, budget, team member and customer satisfaction, quality and regulatory compliance, and occupancy. Responsible to train and motivate personnel in order to balance staffing strength with profitability and growth. General Managers of each community within the region report to the Regional Vice President.

Managed Community Responsibilities:

• Holds weekly sales calls with Regional Managing Director of Sales with communities in region to review productivity report and key sales indicators and drive census. Invite CEO, COO or Chief Strategy Officer, when appropriate based on challenges per community.
• Participates in the semi-annual marketing planning meetings including reviews of previous period activities and planning for next 6 – 8 months including goal setting. Responsible for setting appropriate sales goals for plan and in CSR with input from Regional Managing Director of Sales and approval by VP of Marketing.
• Participates in weekly management calls and monthly management meetings.
• Leads discussion of performance, both financial and sales, to goal and budget for each managed community in region.
• Produces monthly progress reports for all communities in region.
• Participates in monthly sales meetings, either on site or via Microsoft Teams to review semi- annual marketing plan SMART goals and productivity report key indicators with Regional Managing Director of Sales and VP of Marketing.
• Participates in joint site-visits with Regional Managing Director of Sales twice annually (can be in conjunction with semi-annual marketing planning meetings) and on an as-needed basis with Vice President of Marketing.
• Follows all Company Traditions consistently.
• Utilizes and updates checklists pertinent for each community in region based on status (pre-opening, lease-up or stabilized).
• Responsible for variances to budget and be point person on any initiatives outside scope of budget (i.e. new marketing initiative or promotional items).
• Communicates regularly with COO/CEO and management team, as well as community teams.
• Submits all exceptions to the contracting policy to the COO/CEO for approval: The only name appearing on the contract should be the individual project entity never any other corporate name. All contracts must include 30-day termination clauses, be for a period of one year or less, require the vendor to maintain appropriate insurance coverage, maintained in a master contract file, and follow established guidelines.
• Selects and maintains qualified personnel in all positions reporting directly to Regional Vice President and recommends compensation for them based on budget.
• Approves all special adjustments to compensation, benefits, and any individual annual rate increases in excess of budget.
• Prepares annual budgets for managed communities with other home office representatives by reviewing past year’s budget and the plan it supports by meeting established census, revenue and expense targets.
• Communicates budget, provides assistance and guidance to Executive Directors in maintaining appropriate budget levels; tcoaches Executive Directors in meeting financial requirements.
• Reviews and approves adequate plans for the budget spending, labor efficiency and customer service.
• Provides input to purchasing for all budgeted capital expenditures and purchases above guideline amounts.
• Approves all unbudgeted community expenses.
• Reviews and provides first-level approval for any recommendations for adjustments to established apartment market rates prior to implementation.
• Reviews and provides first-level approval all new pricing incentives that are in addition to the sales toolbox prior to implementation.
• Reviews with the wellness team all requests for supplemental staffing agency usage prior to implementation. 
• Consulted by the Executive Director for making final decisions on resident move-in and move-out; if there is a question regarding either move-in or move-out, the Regional Wellness Director must be consulted.
• Follows, interprets and enforces corporate personnel policies.
• Consults with the appropriate functional discipline at the corporate level prior to implementation and/or changes in any policies or procedures.
• Assists with family questions and concerns in resolving issues and explains related company actions and decisions.
• Keeps the communities within area of responsibility updated on new developments, policies and procedures, etc.
• Provides input to marketing and advertising plans and the amount/type of sales training needed for community team members.
• Works with ED to plan renovation needs of the community and gains appropriate support for renovations.
• Represents the company in communication, public relations and marketing calls for the community.
• Promotes and maintains pro-active, positive team member relations programs.
• Ensures all company initiatives for hiring and retention are in place and robustly implemented.
• Communicates clearly and responsively on issues arising in communities to decision makers who are outside of the community and follows up timely to minimize impact of issues.
• Reviews Executive Director performance at least annually and makes recommendations for merit increases and initiates performance improvement plans for Executive Directors who fail to meet company expectations.
• Uses tactful, appropriate communications in sensitive and emotional situations.
• Promotes positive public relations with residents, family members, and guests.
• Uses appropriate workplace behavior and adheres to dress code at all times.
• Assures resident safety.
• Adheres to the company Vision, Values, and Mission statements.
• Is knowledgeable of resident rights and promotes an atmosphere which allows for the privacy, dignity and well-being of all residents in a safe, secure environment.
• Cooperates and works together with all co-workers; plans and completes job duties with minimal supervisory direction, including using appropriate judgment.
• Reports complaints, problems and concerns regarding co-workers, management or residents in accordance with company policy.
• As this job description is not intended to be all-inclusive, the team member will be expected to perform other duties as assigned.

Qualifications:

• Bachelor’s Degree preferred
• Minimum 8 years’ experience with running a successful Senior Housing community or region, with regional experience preferred
• Knowledge of customer relations management programs such as reps/matrix care, salesforce, Sherpa
• Must be available to travel up to 90% of the time
• Advanced knowledge of office technology including MS Office
• Understanding of budgeting process including expense and occupancy forecasting
• Strong organization and time management skills
• Attention to detail and ability to multi-task
• Strong communication and presentation skills
• Team-oriented; willingness to pitch in and help out
• Self-motivated; takes initiative
• Good judgment: ability to prioritize and work independently
• Strong analytical, numerical and reasoning abilities
• Must be capable of performing the Essential Functions of this job, with or without reasonable accommodation
• Well-developed interpersonal skills; ability to get along with diverse personalities.
• Tactful, mature.
• Ability to establish credibility and be decisive but able to recognize and support the organization’s preferences and priorities

Miscellaneous:

• May be video recorded from devices installed by families in residents' apartments
• May have picture taken and image used in social media or community advertising
• Community calls may be monitored or recorded for quality assurance purposes. In order to ensure the proper execution and conduct during calls with family members and customers, calls are subject to quality control monitoring.