$120,000–$150,000 Per Year
Alliance/Partner Management, Brokerage, Budget Management, Budgeting, Business Growth, Business Plan, Business Strategy, Consumer Packaged Goods, Cross-Functional, Customer Relations, Demand Forecasting/Planning, Distribution Management, Forecasting, International Sales, Leadership, Marketing Plan, Merchandising, Microsoft Office, Pricing, Product/Service Launch, Promotional Programs, Regional Sales, Retail, Retail Merchandising, Retail Sales, Sales, Sales Management, Sales Presentation, Sales Strategy, Stock Keeping Unit (SKU), Trade Shows, Willing to Travel
Reporting to the Sr. Director of Sales the Regional Sales Manager- Pacific Northwest Grocery & Natural is responsible for leading customer strategy, building relationships, and ensuring flawless execution of the brand with Fred Meyer, QFC, Haggen, Rosauers, Metropolitan Market, Foodland, and other grocery and natural customers. This role will facilitate internal cross-functional collaboration to grow our business in this territory. Additionally, this role will be responsible for selling, trade planning, demand planning, and marketing all retail categories of products under the brand in the Pacific Northwest US region. This territory is defined as Pac NW, Alaska and Hawaii.
And this is how you'll do it...
- Develop sales plan and business strategy with Sales leadership.
- Translate sales plan into clear and executable plans.
- Utilize data and broker relationships to grow distribution and SKU assortment across key regional customers.
- Establish, manage, and grow direct, strategic relationships with key customers through category reviews, business reviews, and providing meaningful insights.
- Effectively lead brokers and merchandisers by providing clear goals and direction.
- Support the execution and management of budget, trade-spend, forecasting, T&E, and reporting. Knowledge of Vividly is a plus.
- Ensure execution of new product launches, promotions, secondary placements, and in-stock levels.
- Identify and pioneer programs within retailers to drive trial and awareness.
- Work with broker partners and the brands Insights team to understand and manage Distribution, Voids, In-stock Levels, Pricing/Promotion, and Display Compliance.
- Build a deep understanding of the dynamics of the territory, provide insight and direction to develop solutions to build the brand.
- Be a visible presence in market with frequent in person store checks and 'ride-alongs' with broker partners.
Keyword: cpg, regional sales manager, broker management
Required Experience:
- 5+ years experience in retail sales and merchandising in the CPG industry.
- Established relationships and experience calling directly on key PNW Grocery and Natural Customers.
- Currently working at an equivalent position within the retail food class of trade.
- Experience in planning and executing a sales and trade budget.
- Strong background in broker management.
- Experience with syndicated data, particularly SPINS, and the ability to interpret data and create compelling customer presentations.
- Ability to travel for trade shows, sales calls, and meetings - approximately 40% of travel.
- Experience and proficiency with Microsoft Office programs.
- Must live in assigned territory and occasional event-related weekend work is required.
Compensation range is up $120k - $150k base, 20% bonus, EQUITY and Employer Paid Benefits!
From: LDK Talent Solutions