REGIONAL SALES MANAGER
POSITION SUMMARY:
In this role, you will build strong relationships with buyers, shape regional sales strategy, and partner closely with the leadership and a collaborative internal support team. You’ll play a central role in strengthening our position as the preferred supplier for authentic Mexican products, lead key initiatives, and represent the company at industry events.
KEY RESPONSIBILITIES:
· Strengthen and expand existing business partnerships by cultivating strong relationships with grocery retailers, buyers, and distribution partners to drive sales across multiple retail channels.
· Develop, implement, and monitor promotional plans that support defined growth objectives.
· Contribute to annual sales and marketing planning by providing performance analysis, insights, and reporting.
· Lead DSD and merchandising initiatives to accelerate product velocity and sales in key local markets.
· Represent the brand in customer meetings and at regional trade shows, effectively communicating the value and differentiation of our product portfolio.
ESSENTIAL SKILLS AND EXPERIENCE:
· 5-7 years of proven success in branded food sales, with a strong preference for experience in salty snacks, deli, frozen food categories.
· Deep understanding of pricing, trade promotions, and their impact on volume.
· Expertise in managing key accounts, pricing strategies, and competitive positioning.
· A track record of expanding sales, particularly in CPG (Consumer Packaged Goods).
· Field service experience (store level)
· Fluency in Spanish is highly desirable
· Must have strong computer skills & Microsoft (Outlook, Excel, Word, PowerPoint)
· Experience with Authentic Hispanic food products preferred
· Must be detail oriented, well organized and able to multi-task several daily tasks
· Strong communication and presentation skills, coupled with an ability to multi-task in a fast-paced environment.
· A collaborative mindset, able to work seamlessly with finance, operations, and marketing teams to achieve success.
· Must be a solution seeker
· Local travel (75% of the time - with mileage reimbursement)
PERKS & BENEFITS
Generous benefits package including company contribution to health insurance, free vision/dental, basic life & AD&D insurance.
401K plan with employer matching.
EAP programs available to support your health and well-being.
Vacation/sick time paid time off, plus seven additional paid holidays.
Mileage and mobile phone reimbursement.
Benefits:
401(k)
401(k) matching
Cell phone reimbursement
Dental insurance
Employee assistance program
Employee discount
Expense account
Health insurance
Life insurance
Mileage reimbursement
Paid time off
Vision insurance
Work from home
Work Location: On the road
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