Regional Marketing Manager

Welcome!

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Key Responsibilities:

• Develop and implement Regional strategic marketing plans.
• Work with center management and Regional Directors on strategic marketing planning and development and implementation of marketing campaigns
• Market research planning and analysis
• Ensure Service Experts brand standards are consistently applied in all marketing communications
• Direct the development of revenue generating consumer campaigns for applicable Service Experts Centers
• Assist in the development of internal communication materials for consumer campaigns
• Review marketing performance using data from internal and external sources
• Review media efficiency and cost savings procurement for applicable centers
• Develop and implement test and control plans to improve direct marketing efficiency and effectiveness
• Facilitate regular marketing reviews to ensure marketing programs and tactics are fully supporting business objectives for responsible centers
• Responsible for the effective implementation of all marketing programs within Region and Areas.
• Works with Corporate VP, Field Sales & Corporate Marketing as well as with Area Sales Managers, to develop national, regional and area marketing and sales promotions
• Provide field support for Corporate Marketing programs (co-ordination, execution, measurement & feedback)
• Post campaign analysis and communication of best practices
• Identify company partnership opportunities including local or regional utilities and partners
• Other duties as assigned

Required Qualifications:

• Bachelor degree required or equivalent work experience
• 6+ years marketing related experience
• 3+ years direct marketing and lead generation experience
• Ability to manage multiple projects simultaneously
• Creative and strategic thinker
• Superior analytical abilities and ability interpret multiple points of data
• Excellent interpersonal communication abilities
• Strong knowledge of marketing & advertising principles
• Advertising Agency management experience
• Prepared and available for travel within the Area and to Service Experts locations
• Exceptional problem-solving and planning skills
• A complete and thorough understanding of Word, Excel, PowerPoint, and other relevant office software
• Ability to assess the Regional/Area markets

Essential Skills:

• Strategy Development: Excellent strategic planning capabilities
• Communication: Strong verbal and written communication abilities with the ability to actively influence internal customers on marketing strategy
• Financial Acumen: Comfortable with managing and interpreting data (campaign evaluation and MROI)
• Organizational/Detail Oriented: Excellent organizational abilities that support complex project management
• Leadership: Ability to manage and direct external advertising agency
• Leadership: Ability to effectively delegate and direct tactical marketing responsibilities in accordance with marketing plans
• Attitude: Willingness to consider and accept new ideas, responsibilities and concepts
• Innovation: Always looking for new ideas to help improve programs, processes and systems.

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Minimum Years of Experience: 6+

Bachelors Degree

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Service Experts Heating & Air Conditioning is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The job description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of Service Experts.

Service Experts is committed to making our workplace accessible to individuals with disabilities and will provide reasonable accommodations, upon request, for individuals to participate in the application and hiring process. To request an accommodation, please email talentacquisition@serviceexperts.com