Regional Marketing Manager - Charlotte Division

Six years of combined Marketing Communications experience in developing marketing strategy briefs, media planning, managing project budgets including 2 years Field Marketing experience in a large company/retailer with budget management responsibilities. knowledge of the effectiveness, strengths, limitations, and basic relative costs of various media channels, including multicultural channels (i.e. POP, direct mail, print, digital, social, broadcast, etc.).

Required Qualifications

• Bachelor’s degree in Marketing, Advertising, Mass Communications, Business Administration or equivalent experience
• Four years of combined Marketing Communications experience in developing marketing strategy briefs, media planning and managing project budgets
• must have a minimum of 1 year experience of sponsorship and activation work experience
• knowledge of marketing strategies, principles, processes, tools, techniques and best practices
• knowledge of consumer behaviors and trends, the grocery industry and Publix’s competitors
• knowledge of the effectiveness, strengths, limitations, and basic relative costs of various media channels, including multicultural channels (i.e. POP, direct mail, print, digital, social, broadcast, etc.)
• skilled in analyzing, media and market research data, financial data, consumer research reporting
• budget management skills
• ability to prospect, analyze, negotiate and execute sponsorships and events, including activations.
• demonstrates superior leadership and communications skills to all levels of support and management
• effectively manage the relationship with, and hiring of, suppliers, activation agencies, sponsors, etc
• ability to juggle multiple projects at once through effective time management and to work well under pressure
• knowledge of Retail and other Publix Support Departments’ operations
• excellent communication skills; both verbal and written
• ability to lift a minimum of 50lbs
• basic Microsoft Office 365
• willingness to work evenings, weekends (Sat and Sun) or at home as needed and
• willingness to travel with overnight stays up to one week or longer

Preferred Qualifications

• Master of Business Administration or equivalent experience
• Six years of combined Marketing Communications experience in developing marketing strategy briefs, media planning, managing project budgets including 2 years Field Marketing experience in a large company/retailer with budget management responsibilities
• intermediate knowledge of SharePoint
• knowledge of the grocery industry and competitors
• knowledge of Retail and other Publix Support Departments’ operations

Marketing