Regional Director - Southern VA

Hand and Stone Franchise Corp

Henrico, VA

JOB DETAILS
SALARY
$70,000–$85,000 Per Year
SKILLS
Acquisition Integration, Administrative Skills, Brand Marketing (Branding), Business Growth, Coaching, Communication Skills, Compensation and Benefits, Customer Escalations, Customer Experience, Dental Insurance, Health Insurance, Leadership, Marketing, Massage Therapy, Operational Expenditure (OPEX), Operations Management, Organizational Skills, Performance Metrics, Problem Solving Skills, Profit & Loss, Profit & Loss Analysis, Regional Sales, Revenue Growth, Safety/Work Safety, Sales, Sales Operations, Sales Strategy, Stone Massage, Time Management, Training/Teaching, Vision Plan, Willing to Travel
LOCATION
Henrico, VA
POSTED
14 days ago

Benefits:

  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Competitive salary
  • Dental insurance
  • Employee discounts
  • Health insurance
  • Opportunity for advancement
  • Paid time off
  • Training & development
  • Vision insurance

Hand & Stone Massage and Facial Spa is looking for a strong, results-focused Regional Director to lead multiple spa locations across Southern Virginia.

Our ideal candidate has 3-5+ years of leadership experience, with a proven track record of driving performance, developing leaders, and delivering strong sales results across multiple locations. This individual is an exceptional communicator, a culture builder, and someone who thrives in a fast-paced, people-first environment.

We are looking for someone interested in a long-term role with opportunity for professional growth. Multi-unit leadership experience is strongly preferred. Prior spa or membership-based sales experience is a plus.

Our goal is to provide our valued members and guests with a world-class experience, and our Regional Directors play a critical role in making that happen. You will set the tone across your region, coach and develop leaders, drive performance, and grow the business.

Your Region

4 spa locations in Southern Virginia

Annual revenue of $8M - $9M

What's In It For You?

  • Medical, Vision, Dental, Life, and Supplemental Insurance with generous employer contributions
  • 401(k) with company match
  • Competitive salary plus performance-based bonus potential
  • Safe, professional work environment
  • Employee discounts
  • Strong career growth opportunities - we promote from within
  • AND MORE

What You'll Be Owning

  • Lead and support multiple spa locations, ensuring exceptional client experiences across the region
  • Act as the primary escalation point for client concerns and ensure timely resolution
  • Oversee and manage regional operations, including performance, staffing, and overall business health
  • Drive spa sales performance and regional profitability through P&L ownership and analysis
  • Recruit, hire, train, and develop high-performing General Managers and spa leaders
  • Coach, monitor, and hold teams accountable to performance goals and KPIs
  • Support membership growth, sales strategy, and execution across all locations
  • Partner with GMs to maximize appointment books and optimize staffing
  • Execute marketing initiatives, grassroots efforts, and community outreach to drive traffic and brand awareness
  • Support new spa openings, acquisitions, and integration of new locations
  • Handle administrative responsibilities including reporting, payroll oversight, inventory, and operational expenses

What You Bring to the Table

  • 3-5+ years of leadership experience (multi-unit experience strongly preferred)
  • Proven success driving sales and operational performance
  • Results-oriented with a track record of holding yourself and others accountable
  • Passion for developing people and building strong, positive culture
  • Ability to manage multiple locations and priorities effectively
  • Strong communication, organization, and leadership skills
  • Comfortable working in a fast-paced, high-volume environment
  • A fast learner with a positive, solutions-oriented mindset
  • Strong critical thinking and problem-solving skills
  • Travel required - expect to visit each location multiple times weekly

Who We Are

FGG Spa, LLC is a growth-focused franchisee of Hand & Stone Massage and Facial Spa, currently operating more than 63 locations across 8 states. We have locations in New Jersey, Pennsylvania, Delaware, Maryland, Virginia, North Carolina, Tennessee, and Florida. The size of our organization allows us to offer benefits that many family-owned businesses cannot-but at our core, we are still a family-owned company. We are in the people business, and our people come first.

We can't wait to meet you!

Compensation: $70,000.00 - $85,000.00 per year

At Hand and Stone, Opportunity Knocks.

Over 500 locations open across the U.S.

We have opportunities for Massage Therapists, Estheticians, Spa Managers and Spa Associates at all stages of their careers. Full Time, Part Time…we can provide the perfect fit with FLEXIBLE schedules.

Hand & Stone's focus is on creating an experience that exceeds our guests' expectations. We treat every guest & employee with respect. We know if you have happy employees, you will have happy clients. Become part of the team and you'll see that for yourself.

I acknowledge that I am applying for employment with an independently owned and operated Hand and Stone franchisee, a separate company and employer from Hand and Stone Franchise Corp. and any of its affiliates or subsidiaries. I understand that each independent franchisee is solely responsible for all decisions relating to employees including and without limitation hiring and termination, benefits, compensation, day to day activities, and terms or conditions of employment. Hand and Stone Franchise Corp. does not accept, review or store my application. Any questions about my application or the hiring process must be directed to the locally owned and operated Hand and Stone franchisee.

About the Company

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Hand and Stone Franchise Corp