Regional Director of Sales

Come work for the largest equipment dealer in North America. Are you a hardworking individual that thrives in a fast-paced environment and looking to take your career to the next level? If so, then come join our award-winning team.

We provide our employees with the following tools and resources to be successful:

Training Outstanding benefits package Medical, Dental, and Vision insurance plus much more 401k with match Competitive wages Company laptop 10 paid holidays

Salary estimate ~$150,000 total compensation base, commission-based on experience and qualifications.

Job Summary

PeakLogix, a rapidly growing organization within Alta Equipment Group, is seeking a hunter-minded Regional Director of Sales who thrives on winning new business and developing customized solutions that solve operational challenges in warehousing, manufacturing, and order-fulfillment environments. As an individual contributor, you will build a territory and set of strategic accounts, open doors, and win new logos while expanding strategic relationships within existing accounts.

The Regional Director is responsible for selling static racking systems and automation solutions with a consultative value-driven approach. You will partner closely with a team of engineers, designers, and internal support staff to shape solutions, develop proposals, and ensure smooth handoff into delivery-so you can keep your focus on creating and closing pipeline.

Were proud of our culture

PeakLogix is highly collaborative-we work as one team to solve customer problems and win new business together.

Key Responsibilities & Duties

New Business Generation:

• Proactively target prospects and acquire new customers, build and manage a robust qualified pipeline in your territory.
• Execute an account-based selling plan that prioritizes high-value verticals, ideal customer profiles, and multi-layer relationships with clients.
• Drive the full sales cycle from first meeting to close, including discovery, solution alignment, business-case development, and negotiation.
• Consistently deliver results for the organization.

Discovery & Solution Selling:

• Lead structured discovery with operational leaders in manufacturing and distribution-fulfillment environments to uncover pain points and ROI levers.
• Shape tailored storage and automation solutions, collaborating with engineers, designers, and sales support to create compelling proposals.
• Deliver crisp executive-level presentations and articulate business value, risk reduction, and outcomes-not just features and price.

Collaboration & Execution:

• Partner cross-functionally with engineering, design, and project teams to ensure scope clarity and a clean handoff to delivery.
• Lead and contribute to bid packages and proposals with attention to scope, schedule, and margin guardrails.
• Maintain accurate CRM hygiene, territory plans, and forecast discipline.

Account Expansion:

• Strategically grow existing accounts by identifying cross-sell and up-sell opportunities across static racking and automation portfolios.
• Stay top-of-mind with customers through proactive value-adding outreach and insight-led conversations.

About Alta

Culture is Job 1. Alta Equipment Group prides itself in living by our Guiding Principles:

• Invest in the Best
• Passion for Excellence
• Customers for Life
• Mutual Respect
• One Team

More than an equipment company, Alta is an innovator of solutions, delivering diverse products and unrivaled support centered on building lasting customer relationships.

Qualifications

3 to 5 years of B2B sales experience with a demonstrated hunter track record, new-logo acquisition, and consistent quota attainment. Background in material handling, warehouse equipment, racking, or automation solutions preferred. Strong consultative selling skills, able to quantify value and build a compelling business case. Excellent communication, verbal, written, presentation, and C-suite comfort. Analytical problem-solving and critical-thinking skills with attention to detail and follow-through. Proficient with CRM and remote collaboration tools, disciplined territory and pipeline management. Curiosity and drive to master warehousing principles and emerging automation technologies.

About Alta Equipment Group

At Alta Equipment Group, we believe in mutual respect and are committed to diversity while inspiring our employees to reach their maximum potential. Voted a Top Work Place USA, our employees across North America are committed to excellence. Its the Alta way.

What We Look For

We are looking for candidates who are a cultural fit with our organization and understand that every task and job goes toward fostering customers for life. Along with that, a great attitude that embraces mutual respect and delivering a consistent high energy level that exudes a passion for excellence. Also, we are searching for a skill set that has a high aptitude for the position with a continual focus on investing in ones profession through additional training and learning.

Other Opportunities at Alta

Please visit our careers page at altg.jobsto view other openings that may be of interest to you.

Alta Equipment Group is an equal opportunity employer

This means we do not discriminate on account of age, race, religion, color, sex, national origin, ancestry, citizenship, height, weight, marital status, familial status, disability, genetic information, military status, veteran status, misdemeanor arrest record, or membership in any other classification protected under applicable law.

If you believe the Company has violated its equal employment opportunity policy in any way, please contact recruiting@altg.com immediately.