Regional Director of Sales & Marketing – Luxury Senior Living (Maryland)Position SummaryThe Regional Director of Sales & Marketing is responsible for driving occupancy, revenue growth, and brand positioning across a portfolio of luxury senior living communities in Maryland. This role provides strategic and hands‑on leadership to Executive Directors and community sales teams, ensuring consistent execution of high‑performance sales systems, referral development, and premium market positioning across Independent Living, Assisted Living, and Memory Care.This is not a ‘reporting' role. It's a field leadership role built for someone who knows how to get into buildings, fix pipelines, and move occupancy numbers.Key ResponsibilitiesRegional Sales LeadershipOwn regional occupancy and revenue targets across assigned communitiesBuild and enforce consistent sales process discipline (lead response, tours, conversions, follow‑up cadence)Conduct regular on‑site sales audits, coaching sessions, and performance reviewsHold Executive Directors and Sales Directors accountable for pipeline health and conversion metricsMarketing Strategy & ExecutionDevelop and execute regional marketing plans aligned with luxury brand positioningOversee digital, referral, and community‑based lead generation strategiesEvaluate marketing ROI across channels (referral partners, paid leads, events, digital campaigns)Ensure consistent brand messaging and high‑end presentation across all communitiesReferral & Business DevelopmentBuild and strengthen referral networks including hospitals, rehab centers, senior advisors, and professional partnersDrive top‑of‑funnel growth through strategic partnerships and community outreachSupport high‑impact local events and reputation‑building initiativesRevenue & Occupancy PerformanceAnalyze monthly occupancy trends, move‑in/move‑out drivers, and pricing strategiesPartner with operations and finance to ensure rate integrity and revenue optimizationIdentify underperforming communities and deploy turnaround strategies quicklyTeam DevelopmentTrain and mentor community‑level sales teams on luxury consultative sellingDevelop consistent onboarding and ongoing sales education programsBuild a performance culture where accountability is clear and measurableQualifications7–12+ years in senior living sales and marketing leadershipMulti‑site or regional leadership experience strongly preferredProven track record of driving occupancy in Independent Living, Assisted Living, and Memory CareStrong background in luxury or high‑end hospitality, healthcare, or service environmentsDeep understanding of referral‑based healthcare sales ecosystemsAbility to coach, confront performance issues, and drive accountability without corporate hesitationComfortable spending significant time in communities (this is a field role, not a desk role)Performance Expectations (KPIs)Regional occupancy growth (net and stabilized occupancy targets)Lead‑to‑tour conversion improvementTour‑to‑move‑in conversion ratesReferral source growth and productionMarketing ROI and cost per move‑in reductionConsistent pipeline health across all communitiesWhat Success Looks LikeWithin 6–12 months, a strong Regional Director will:Stabilize underperforming communitiesImprove conversion rates across the regionBuild predictable lead pipelinesTighten sales discipline across all Executive Directors and Sales teamsElevate brand perception in competitive Maryland luxury markets#J-18808-Ljbffr