Regional Director of Personal Training

Retro Fitness

Dallas, TX

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JOB DETAILS

SALARY

$70,000–$75,000 Per Year

SKILLS

Auditing, CPR Certification, Coaching, Communication Skills, Customer Experience, Customer Retention/Renewal, Defibrillator, Dental Insurance, Equipment Maintenance/Repair, Fitness, Health Insurance, Leadership, Performance Analysis, Performance Metrics, Quality Management, Reporting Skills, Retention Programs, Retro, Revenue Growth, Sales, Sales Management, Sales Pipeline, Team Lead/Manager, Training/Teaching

LOCATION

Dallas, TX

POSTED

3 days ago

Benefits:

401(k) matching
Bonus based on performance
Dental insurance
Employee discounts
Health insurance
Paid time off
Training & development
Competitive salary

About the Role

Project Lift is hiring a Regional Director of Personal Training to lead and elevate Personal Training performance across our Retro Fitness clubs.

This is not a desk role. This is a field leadership position for someone who knows how to build trainers, drive results, and create energy inside the clubs. You will be in the business, coaching teams, improving session quality, and holding standards that drive real revenue and member impact.

If you are passionate about developing people, building a winning culture, and owning results, this is a high-impact leadership opportunity.

What You Will Do

Lead the development of all Personal Trainers across your region
Coach session quality, programming, cueing, and member experience
Run weekly in-club training and development sessions
Own execution of Welcome Workouts, show rates, and close rates
Partner directly with PT Sales Managers to improve sales flow and conversion
Integrate dotFIT into daily coaching and client programs
Spend the majority of your time in clubs coaching and developing teams
Conduct session audits and provide real-time feedback to trainers
Lead a structured Quarterly PT Academy across your region
Align with Regional Managers and Club Managers on staffing, performance, and accountability
Track performance metrics and provide weekly reporting to leadership

What Success Looks Like

Trainers consistently delivering high-quality, engaging sessions
Increased PT revenue across EFT and PIF
Strong Welcome Workout conversion and follow-up execution
Improved client retention and program adherence
PT Sales Managers operating with consistency and discipline
A clear development pipeline for trainers into leadership roles
A culture of accountability, energy, and results inside every club

What You Bring

3+ years leading Personal Training across multiple locations
Proven ability to coach and develop trainers at all levels
Strong background in PT sales, Welcome Workouts, and retention
High level of accountability with a results-driven mindset
Ability to lead from the floor and not from behind a desk
Nationally recognized certification (NASM, ISSA, ACE, NSCA, ACSM, AFAA)
CPR and AED certification
Willingness to travel within your region at least 4 days per week
Strong communication and leadership presence

Compensation

Base salary plus performance bonus paid quarterly
Clear path for growth as the platform scales

About Project Lift

Project Lift operates Retro Fitness clubs across Texas, Florida, and New York, backed by BlackRock.

We are building a platform focused on execution, accountability, and member experience. Personal Training is a core driver of our business, and this role is critical to building one of the best PT programs in the industry.

Flexible work from home options available.

Compensation: $70,000.00 - $75,000.00 per year

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

With more than 120 gyms open or under development across the US, Retro Fitness offers multiple fitness experiences under one roof. From traditional strength and cardio options to personalized training programs, Retro Fitness offers something for everyone. Gyms feature best in class equipment and services, our Retro Blends Smoothie Bar, and a selection of amenities that keep members feeling accomplished and refreshed.

With our new CEO, Andrew Alfano, leading the team, Retro Fitness is poised for growth in an exciting atmosphere with a new strategic vision and focus. We encourage you to consider joining us on this journey!

Interested in owning a Retro Fitness? The brand is seeking qualified franchise partners to expand nationwide. For more information, please visit or .

Regional Director of Personal Training

Retro Fitness

Dallas, TX

About the Company

Retro Fitness

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